Future of the Digitally Society Ohun Elo Alagbeka láti ọwọ́ Idean Singapore

Future of the Digitally Society Ohun Elo Alagbeka láti ọwọ́ Idean Singapore jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìmọ̀-ẹ̀rọ Alágbèéká, Ohun-èlò Fóònù àti Sọ́fítíwéà.

IdẹAlágbèéká· 2020

Future of the Digitally Society Ohun Elo Alagbeka

látọ̀wọ́ Idean Singapore

Oníbàárà: National Library Board, Singapore

Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Alágbèéká

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

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Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Future of the Digitally Society Ohun Elo Alagbeka

Ọjọ́ Ọ̀la Àwùjọ Dígítà jẹ́ ohun elo alagbeka tí a ṣẹ̀dá fún iṣẹ́ ìkàwé gbogbogbò. Ohun elo náà so ìwádìí, àwárí, pínpín àti àwọn àbá tí a ṣe pàtàkì fún olúmulò kọ̀ọ̀kan pọ̀ mọ́ ojú ìwọ̀le kan ṣoṣo. Ìwọ̀n òtítọ́ tí a fikún (augmented reality mapping) àti àwọn beakoni Bluetooth agbára kékeré ń ràn àwọn olùmúlò lọ́wọ́ láti rí ipò àwọn ìwé, gba àwọn ìránṣẹ́ tó bá ipò mu àti láti rí ìrànlọ́wọ́ nínú àwọn ẹ̀ka ilé ìkàwé. A lè yá àwọn ìwé nípa ṣíṣàyẹ̀wò bátíkódù, fi wọ́n pamọ́ sí àwọn pẹpẹ ìwé àdáni tàbí fi wọ́n pamọ́ sílẹ̀ láti gbà ní èyíkéyìí ẹ̀ka. Àpẹrẹ yìí so ilé ìkàwé ojúlówó pọ̀ mọ́ àwọn ọ̀nà dígítà nínú ìrírí kan tí kò dá dúró.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award

Future of the Digitally Society Ohun Elo Alagbeka jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Future of the Digitally Society Ohun Elo Alagbeka yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Future of the Digitally Society Ohun Elo Alagbeka ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: The newly designed app had delightful browsing experience coupled with
efficient searching, able to build communities through sharing and have
smart and personalised recommendations. The physical finding and
borrowing experience was enhance through AR mapping and low power
beacon technology to help library users to find books or look for
assistance
Ìwọ̀n àti Àpò: 143.6mm x 70.9mm
Àwọn Àkọlé: interactive, seamless journey, digital, customer experience, experience design
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: The newly design app included beacons, a blue-tooth wireless technology to pinpoint the location of library users and to deliver personalised messages to their mobile devices.
With the usage of this technology, it allows interactive content such as introducing new books added to a particular library branch the user is at. Additionally, library users are also able to track the location and availability of the book realtime.
There were many rounds of testing to have the best placement of the beacons to gather the best detection. Not to forget, user-testing has been done to ensure the technology is feasible and aid in the entire journey of a library user.
Ìpèníjà Àpèsè: Trying to break the norm of a typical app that allows e-reading, purchasing of books, browsing of books on a small screen.
There were also constraints to cater to the behaviour of various user types, such as an avid reader who knows what they want to a browser who requires recommendations.
Also with the vast amount of books available, to ensure that browsing on the app is efficient yet able to bring out the best books available has to be present in the design.
The design has to be modern to cater to the current generation today, yet speaking the language of an older generation who understands the flow and process easily.
Ìwádìí: The team first started off by doing ground research on what is relevant to the digital natives today by speaking to them and asking them about their reading habits. Not forgetting to find the best practices in today's context for books, comparing it across physical bookstores, online bookstores and libraries around the world.

Thereafter, we dive into targetted users and categorised them based on their level of engagement and the opportunities for conversion.
The team did an in-depth interview with random users at the library and the categories of users based on their journey of reader.

The team also identified the pain points of the current app today and did an evaluation to improve and turn these pain points into opportunities for improvement in the app.

Thereafter, big ides and ideation started to form and that was where we did rounds of testing of ideas with users. All in all, was to improve the overall user journeys of a reader, be it with physical books or e-books.
Ìmísí: The aim was to build a library of tomorrow,to bring values to make the library relevant and appealing to the digital natives.
The newly designed app was to merge physical and digital worlds by creating a consistent brand experience between the physical library and digital channels in which transactions, data, and history is continuous across all channels.
Not forgetting to bring the romance we have with books from the physical space to a digital space, a quaint place to unleash our imaginations
Àkókò Iṣẹ́ Àkànṣe: The project started in May 2019 in Singapore and finished the design process in September 2019.
Ìlànà Ìṣiṣẹ́: When a library user is within the range of the beacon technology, users will be welcomed with a personalised message from the library.
The content of the app will then display contextual information and content pertaining to the library branch itself.
With that, users are able to have a better experience at the physical library with up to date information of the library branch such as new books added in that branch and up-coming workshops.
Library users will also be able to track the location of the book with the aid of the technology.
Efficiency in loaning a book, just scan the barcode to borrow!

The newly designed app also calls for a better user journey when browsing books on the go. Where users are able to add favourites to their shelves. And if they would like to borrow a physical book, they are able to reserve the book on the app and collect it at any branch.
Àwọn Ọmọ Ẹgbẹ́: Creative Director: Ignatius Ong
Deputy Head of Deisgn: Nicholas Tan
Design Architect: Adib Ramzali
User Experience Researcher: Gigi Teo
User Experience Designer: Yuen Pei Yun
Associate Designer: Sherilyn Kan
Ìfọwọ́sí Àwòrán: Image #1: Idean Design Team, Future of library video, 2018.
Image #2: Idean Design Team, Future of library video, 2018.
Image #3: Idean Design Team, Future of library video, 2018.
Image #4: Idean Design Team, Future of library video, 2018.
Image #5: Idean Design Team, Future of library video, 2018.
Video Credits: Hu Emmanuelle, Future of library video, 2018.