2019 National Card Collection Day Deck Àpótí Ìkó Káàdì Eré láti ọwọ́ Alexander Chin jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
WúràÌdìpò· 2020
2019 National Card Collection Day Deck Àpótí Ìkó Káàdì Eré
látọ̀wọ́ Alexander Chin
Oníbàárà: Seasons Playing Cards
Aṣẹ́gun Àmì-ẹ̀yẹ Wúrà A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #101023Àpẹrẹ Náà
Nípa 2019 National Card Collection Day Deck Àpótí Ìkó Káàdì Eré
Àpótí Káàdì Ọjọ́ Ìkórajọ Káàdì ti Orílẹ̀-èdè ti ọdún 2019 jẹ́ àpótí alábàṣepọ̀ fún àwọn káàdì eré. Àwòrán ilé ọba ilẹ̀ Morocco ni ó mú ìmísí wá fún àṣà rẹ̀, pẹ̀lú àwọn ère gbígbẹ́ intaglio tí ó farawé iṣẹ́ òkúta gbígbẹ́ àti àwọn àpẹẹrẹ geometry. Ìpèníjà kan tí a tẹ̀ sí ẹ̀gbẹ́ rẹ̀ ń pe olùmúlò láti ṣí ẹnu-ọ̀nà náà. Gbígbé ọ̀nà ìgunlẹ̀ sókè nípasẹ̀ ọ̀nà ihò kọ́kọ́rọ́ máa ń fi ìpele àkọ́kọ́ hàn. Dígí ọ̀nà-méjì àkànṣe tí ó ní ìdíwọ̀n ìran ìdá ọgbọ̀n nínú ọgọ́rùn-ún fi yàrá kan pamọ́ tí ó máa ń fara hàn nígbà tí a bá tan ìmọ́lẹ̀ sínú rẹ̀. Ìfihàn ìkẹyìn máa ń fi ọ̀dẹ̀dẹ̀ olómìnira tí ó ní ìmọ́lẹ̀ hàn. A fi ipa àwòrán dídán tí ó gbéra bo àwọn káàdì náà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Wúrà A' Design Award
2019 National Card Collection Day Deck Àpótí Ìkó Káàdì Eré jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé 2019 National Card Collection Day Deck Àpótí Ìkó Káàdì Eré yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. 2019 National Card Collection Day Deck Àpótí Ìkó Káàdì Eré ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- Ìwọ̀n àti Àpò
- Width 68mm x Depth 22mm x Height 90mm
- Àwọn Àkọlé
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- Ìpèníjà Àpèsè
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- Ìwádìí
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- Ìmísí
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- Àkókò Iṣẹ́ Àkànṣe
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - Ìlànà Ìṣiṣẹ́
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- .
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - Ìfọwọ́sí Àwòrán
- Photography: Bryan Aellen
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