Happiness Package Oṣupa láti ọwọ́ Chao Xu jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ìdìpò.
IdẹÌdìpò· 2020
Happiness Package Oṣupa
látọ̀wọ́ Chao Xu
Oníbàárà: La Maison Bakery
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdìpò
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #100696Àpẹrẹ Náà
Nípa Happiness Package Oṣupa
Package mooncake idunu jẹ ṣeto ẹbun ẹbun, eyiti o ni awọn apoti marun marun pẹlu eto ati awọn aworan oriṣiriṣi. Ẹgbẹ apẹrẹ ti Inbetween Creative ṣe afihan aworan kan ti bi awọn eniyan agbegbe ṣe n ṣe ayẹyẹ ajọyọyọ Igba Irẹdanu Ewe, nipa lilo aworan ara Ṣaina. Apejuwe naa ṣafihan awọn ile agbegbe ati awọn iṣẹ Mid-Igba Irẹdanu Ewe, gẹgẹ bi ere-ije ọkọ oju-omi kekere, lilu awọn ilu. Apẹrẹ ẹbun idii ko ṣe nikan bi apoti ounjẹ ṣugbọn o jẹ ohun elo lati ṣe igbelaruge aṣa ti ilu ilu Shien.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Happiness Package Oṣupa jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Happiness Package Oṣupa yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Happiness Package Oṣupa ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
- Ìwọ̀n àti Àpò
- lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm - Àwọn Àkọlé
- package design, logo, handrawing, typography
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
- Ìpèníjà Àpèsè
- The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
- Ìwádìí
- The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
- Ìmísí
- During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
- Àkókò Iṣẹ́ Àkànṣe
- This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
- Ìlànà Ìṣiṣẹ́
- After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Trademark(2019) La Maison Bakery
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Chao Xu
Illustration: Danlin Zhang - Ìfọwọ́sí Àwòrán
- Collaterals and graphic design items: Chao Xu
Photography: Inlight
Oníṣọwọ́
Ṣàwárí Ju Designers.org Lọ
Ṣàwárí àwọn ọjà, iṣẹ́ àti àǹfààní láti ọ̀dọ̀ àwọn alábàáṣe ìpolówó wa.
Díẹ̀ Síi Láti Ṣàwárí
Àwọn Àpẹrẹ Tó Jọra
Ṣàwárí àwọn àpẹrẹ mìíràn tó gba àmì ẹ̀yẹ nínú ẹ̀ka kan náà, tí a yàn nípasẹ̀ ìyege.
