Songhua River Rice Iphakheji Yerayisi ngu-33 and Branding Co., Ltd.

Uyilo olubizwa ngokuba yi-Songhua River Rice Iphakheji Yerayisi olwenziwe ngu-33 and Branding Co., Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2020

Songhua River Rice Iphakheji Yerayisi

ngu 33 and Branding Co., Ltd.

Umxhasi: Sourceage

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

42,119

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#89941

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Songhua River Rice Iphakheji Yerayisi

I-Songhua River Rice, yimveliso yerayisi ephezulu kakhulu ephantsi kwe-SOURCEAGE Food group. Njengomthendeleko wendabuko waseTshayina- uMthendeleko weNtwasahlobo usondela, bayila ngemveliso eyenziwe kakuhle eyenziwe ngerayisi njengezipho kubathengi bezipho zoMthendeleko wohlobo, ngoko uyilo ngokubanzi kufuneka luphawule ubumnandi boMthendeleko wasentwasahlobo, oqaqambisa izinto zenkcubeko yesiTshayina. kunye nentsingiselo elungileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Songhua River Rice Iphakheji Yerayisi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Songhua River Rice Iphakheji Yerayisi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Songhua River Rice Iphakheji Yerayisi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Imilinganiselo nePakishini: Width 210mm x Depth 40mm x Height 160mm
Iithegi: Package，China，Rice，Food，Festival，Cultural
Ubuchwepheshe Bokuvelisa: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Umngeni Woyilo: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Uphando: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inkuthazo: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Ubude Beprojekthi: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Ukuhamba Komsebenzi: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Iipathenti: Copyrights belong to 33 and branding, 2019.
Amalungu Eqela: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Amagunya Emifanekiso: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.