Nong Li Ukupakishwa Kotywala beBhiya ngu-China Resources Snow Breweries

Uyilo olubizwa ngokuba yi-Nong Li Ukupakishwa Kotywala beBhiya olwenziwe ngu-China Resources Snow Breweries ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Leplatinam le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IplatinamIpakheji· 2025

Nong Li Ukupakishwa Kotywala beBhiya

ngu China Resources Snow Breweries

Umxhasi: China Resources Snow Breweries

Umwini we-Ibhaso Leplatinam le-A' Design Award Kudidi Lwe-Ipakheji

7,685,193

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#163373

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Nong Li Ukupakishwa Kotywala beBhiya

INong Li luyilo lokupakishwa kotywala bebhiya oluphenjelelwe yiNkcubeko yaseYangshao yaseTshayina yamandulo. Ibhotile ibunjwe ngokwesikhongozeli seShuang Er Ni Yu, isitya sodongwe esinomzobo wentlanzi yesalamander esasisetyenziswa njengesikhongozeli sotywala kuloo nkcubeko yamandulo. Ubugcisa bodongwe olumnyama budityaniswe nemilo yeglasi yemveli, kwaye umbala omnyama ukhusela ibhiya ekukhanyeni nakwiinguqu zobushushu. Iipateni zejiyometri zongeza umtsalane ombonakalayo kwaye zinika ukubamba okuqinileyo. Isiciko sibonisa amanyathelo amane esiko lokungcamla lamaTshayina amandulo: ukungcamla, ukunikela, ukuphendula nokubuyisela.

Ukuqatshelwa

Malunga ne-Ibhaso Leplatinam le-A' Design Award

Nong Li Ukupakishwa Kotywala beBhiya ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Nong Li Ukupakishwa Kotywala beBhiya ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Nong Li Ukupakishwa Kotywala beBhiya ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Imilinganiselo nePakishini: product dimensions, 355 mm x 355 mm x 120 mm
Iithegi: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Ubuchwepheshe Bokuvelisa: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Umngeni Woyilo: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Uphando: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inkuthazo: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Ubude Beprojekthi: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Ukuhamba Komsebenzi: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Amalungu Eqela: Qiguang Li, Celine Zhou, Yan Yang