Cafe Tunico Uyilo Lophawu ngu-Mateus Matos Montenegro

Uyilo olubizwa ngokuba yi-Cafe Tunico Uyilo Lophawu olwenziwe ngu-Mateus Matos Montenegro ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2020

Cafe Tunico Uyilo Lophawu

ngu Mateus Matos Montenegro

Umxhasi: Café Tunico

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

11,689

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#89224

Jonga Iportfoliyo Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Cafe Tunico Uyilo Lophawu

Uhlobo oluguqula imbali yosapho. Ikofu, usapho, abantwana abayi-7 kunye noMnu Tunico. Ezi ziintsika zeli bali, kwaye yiyo le nto itoliki eguqulwayo. Uyilo lwekofu luthatha indawo ye-dot ngobulumko; umnqwazi wamaqabane ongamelaniyo umele uMnu. Tunico; Uhlobo lokuchwetheza lubonisa isiko losapho kunye nendlela yokuvelisa ikofu. Uyilo lokutywina kukuchonga ngokukhawuleza uphawu xa lufakelwe kwiindawo ezahlukeneyo kunye nezinto kusetyenziswa i-T, ileta yokuqala kaTunico, umnqwazi wakhe kunye nezinto ezisi-7 ezijikelezileyo, zimele abantwana abasi-7 athe wadlulisela kwilifa lomhlaba wakhe kunye izilimo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Cafe Tunico Uyilo Lophawu ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Cafe Tunico Uyilo Lophawu iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Cafe Tunico Uyilo Lophawu iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Imilinganiselo nePakishini: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Iithegi: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Ubuchwepheshe Bokuvelisa: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Umngeni Woyilo: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Uphando: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Inkuthazo: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Ubude Beprojekthi: February 2018 to may 2019
Ukuhamba Komsebenzi: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Amagunya Emifanekiso: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.