Pastry Gift Box Ibhokisi Yesipho ngu-Fudesign - Kazuo Fukushima

Uyilo olubizwa ngokuba yi-Pastry Gift Box Ibhokisi Yesipho olwenziwe ngu-Fudesign - Kazuo Fukushima ngumwini obekekileyo webhaso elinobukhazikhazi le-2019 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2019

Pastry Gift Box Ibhokisi Yesipho

ngu Fudesign - Kazuo Fukushima

Umxhasi: Shanghai Yuyuan（group）co. Ltd

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

29,895

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#77858

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Pastry Gift Box Ibhokisi Yesipho

UMnu. Qiao luphawu lwepastry yeYu Yuan. Uphawu lujolise ekusasazeni kunye nokuvelisa ilizwi elilungileyo lomlomo wendawo kunye nesixeko saseShanghai. Ukuphefumlelwa koyilo luvela kuyilo lwembali yaseShanghai, imele inkcubeko eyodwa. Uyilo loyilo lwafunxa i-quintessence yoyilo olunokuba ngumfuziselo wesitayile sakudala saseShanghai, esidityaniswe nesimbo sale mihla. Yenza ukuba iphakheji yesipho itsalele abakhenkethi ukuba bathenge njengento ekhethekileyo yasekhaya.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Pastry Gift Box Ibhokisi Yesipho ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Pastry Gift Box Ibhokisi Yesipho iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Pastry Gift Box Ibhokisi Yesipho yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Imilinganiselo nePakishini: Width 250 mm x Depth 250 mm x Height 32 mm
Iithegi: Food, Package, Logo, Old Shanghai,
Ubuchwepheshe Bokuvelisa: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Umngeni Woyilo: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Uphando: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Inkuthazo: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Ubude Beprojekthi: The project started in November 2018 in Shanghai and finished in January 2019.
Ukuhamba Komsebenzi: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Amalungu Eqela: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing