The Sands Wine Labels Iilebhu Zewayini ngu-Giovanni Murgia

Uyilo olubizwa ngokuba yi-The Sands Wine Labels Iilebhu Zewayini olwenziwe ngu-Giovanni Murgia ngumwini obekekileyo webhaso elinobukhazikhazi le-2018 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2018

The Sands Wine Labels Iilebhu Zewayini

ngu Giovanni Murgia

Umxhasi: Cantina Li Duni

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

19,745

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#67776

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-The Sands Wine Labels Iilebhu Zewayini

Ukuqonda uyilo lwezilebheli, uphando sele lwenziwe kubuchwephesha bokushicilela, izixhobo kunye nezinto ezikhethiweyo zemifanekiso, abakwaziyo ukubonisa amaxabiso enkampani, imbali kunye nomda ezizalelwe kuwo ezi wayini. Ingcinga yezi iilebhile ziqala kubume beewayini: isanti. Ngapha koko, imidiliya ikhula kwisanti yolwandle nje umgama omfutshane kunxweme. Lo mbono wenziwe ngeendlela zokuthatha uyilo kwisanti yeegadi zeZen. Iilebhile ezintathu ngokudibeneyo zenza uyilo elibonisa imishini yokuwina.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

The Sands Wine Labels Iilebhu Zewayini ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. The Sands Wine Labels Iilebhu Zewayini iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. The Sands Wine Labels Iilebhu Zewayini iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Imilinganiselo nePakishini: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Iithegi: wine, label, packaging, wine label design
Ubuchwepheshe Bokuvelisa: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Umngeni Woyilo: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Uphando: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inkuthazo: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Ubude Beprojekthi: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Ukuhamba Komsebenzi: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Iipathenti: No copyrights on this project
Amalungu Eqela: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Amagunya Emifanekiso: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver