Global Keepsake UkuPakishwa kweMveliso ngu-Wei Bai, Xianjun Chen and Rubo Chen

Uyilo olubizwa ngokuba yi-Global Keepsake UkuPakishwa kweMveliso olwenziwe ngu-Wei Bai, Xianjun Chen and Rubo Chen ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2026

Global Keepsake UkuPakishwa kweMveliso

ngu Wei Bai, Xianjun Chen and Rubo Chen

Umxhasi: Shenzhen Hello Tech Energy Co.,Ltd

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#180524

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Global Keepsake UkuPakishwa kweMveliso

IGlobal Keepsake luyilo lokupakisha olwenzelwe izikhululo zamandla eziphathwayo ezisebenza ngelanga. Isakhiwo, izinto ezisetyenzisiweyo, kunye neendleko zepakethe yoqobo zihlala zingatshintshanga. Imifanekiso yoqobo yeendawo ezidumileyo zehlabathi yongeza ibali lenkcubeko kunye nexabiso lokuqokelelwa. Isiciko esivulekayo sinokukrazulwa siphinde sisetyenziswe njengezalathisi zeencwadi kunye nealbham oyenza ngokwakho, ngoko ipakethe inokugcinwa emva kokuvulwa. Ushicilelo lusebenzisa i-inki esekelwe kwisoya kunye neenkqubo ze-offset eziqhelekileyo. Inkqubo yemifanekiso eyahlulwe ngamacandelo inokwandiswa kuluhlu lweemveliso, isandisa ubomi bepakethe ehlala ilahlwa.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Global Keepsake UkuPakishwa kweMveliso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Global Keepsake UkuPakishwa kweMveliso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Global Keepsake UkuPakishwa kweMveliso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
Imilinganiselo nePakishini: Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink
Iithegi: Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
Ubuchwepheshe Bokuvelisa: The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
Umngeni Woyilo: The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
Uphando: Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint.
Inkuthazo: This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
Ubude Beprojekthi: The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
Ukuhamba Komsebenzi: This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.
Amalungu Eqela: Wei Bai, Xianjun Chen, Rubo Chen and Lvhan Chen