Sushico Umsebenzi Oyintloko: Uyilo Lwepakethe ngu-Alara Selin Murkozoglu

Uyilo olubizwa ngokuba yi-Sushico Umsebenzi Oyintloko: Uyilo Lwepakethe olwenziwe ngu-Alara Selin Murkozoglu ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2026

Sushico Umsebenzi Oyintloko: Uyilo Lwepakethe

ngu Alara Selin Murkozoglu

Umxhasi: Sushico

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

6,867

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#180080

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Sushico Umsebenzi Oyintloko: Uyilo Lwepakethe

Njengekhonkco lokuqala neleyona ineenkonzo zokutya zaseFar East ezisasazeke kakhulu eTurkey, uyilo lwepakethe lwakwaSushico luphinda luchaze ngokutsha intsingiselo yale brand ngembono entsha, lubumba ulwimi olubonakalayo oluphefumlelwe yintanda-bulumko neempawu zaseFar East. Ubuhle baseAsia bwenziwa banamhlanje ngemizobo eyenziwe ngokukodwa esekelwe kwi-kanji, ngamnye ubalisa ibali lawo. Ipalethi yale mihla, ekhokelwa libomvu lwaseJapan, kunye nofakelo lwamagama lokubhala olukhethwe ngenyameko, oluvumelana nomoya wale brand, lugqibezela inkqubo encinci kodwa enamandla.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Sushico Umsebenzi Oyintloko: Uyilo Lwepakethe ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Sushico Umsebenzi Oyintloko: Uyilo Lwepakethe iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Sushico Umsebenzi Oyintloko: Uyilo Lwepakethe iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Imilinganiselo nePakishini: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Iithegi: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Ubuchwepheshe Bokuvelisa: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Umngeni Woyilo: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Uphando: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Inkuthazo: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Ubude Beprojekthi: 2025 Turkey, İstanbul
Iipathenti: Copyrights belong to Sushico 2025
Amagunya Emifanekiso: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.