Zhang Gong Lao Jiu Ukupakisha Kotywala ngu-Wen Liu

Uyilo olubizwa ngokuba yi-Zhang Gong Lao Jiu Ukupakisha Kotywala olwenziwe ngu-Wen Liu ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2026

Zhang Gong Lao Jiu Ukupakisha Kotywala

ngu Wen Liu

Umxhasi: Shenzhen Oracle Creative Design Co.,Ltd.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#173416

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Zhang Gong Lao Jiu Ukupakisha Kotywala

IZhang Gong Lao Jiu luyilo lokupakisha lotywala basetshayina obudala obubizwa ngokuba yibaijiu. Ibhotile yenziwe ngodongwe olurhabaxa olunemifanekiso ephakamileyo, kwaye imilo yayo ikhumbuza ngokujika okungacetywanga kwezitya zodongwe ezibunjwe kwivili elijikelezayo. Umphezulu orhabaxa unika ibhotile umgangatho ophezulu wokuphathwa ngezandla. Isiciko senziwe ngeplastiki enomphezulu ofana neengcambu zomthi kwaye sihlangabezana nemigangatho engqongqo yokuvala. Ibhokisi yangaphandle idibanisa i-oki yekhokhwe yendalo nentsimbi, yongeza ukhuselo lobushushu kunye nokufunxa ukungqubeka ukuze ihanjiswe ngokukhuselekileyo. Uyilo lugxile ekuphathweni ngezandla.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Zhang Gong Lao Jiu Ukupakisha Kotywala ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Zhang Gong Lao Jiu Ukupakisha Kotywala iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Zhang Gong Lao Jiu Ukupakisha Kotywala yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Imilinganiselo nePakishini: 120mm*120mm*280mm
Iithegi: Natural, Rustic, Time-Tempered, Eco-Conscious
Ubuchwepheshe Bokuvelisa: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Umngeni Woyilo: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Uphando: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Inkuthazo: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Ubude Beprojekthi: November 2024, Shenzhen, China
Ukuhamba Komsebenzi: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Amalungu Eqela: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li