Fabrika Coffee Ipakethe ngu-Eugene Wysota and Helen Trophimova

Uyilo olubizwa ngokuba yi-Fabrika Coffee Ipakethe olwenziwe ngu-Eugene Wysota and Helen Trophimova ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2025

Fabrika Coffee Ipakethe

ngu Eugene Wysota and Helen Trophimova

Umxhasi: Shokoladnitsa

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

33,217

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#164694

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Fabrika Coffee Ipakethe

Into ephawulekayo yepakethe yifestile esikiweyo ngoomatshini enemiboniso yeencakuba zomatshini wokusila ikofu lophawu. Eli candelo loyilo livumela iimbotyi zekofu ukuba zibonakale, linika isiphumo esibonakalayo esahlukileyo esigxininisa umgangatho wendalo wemveliso. Uluhlu lwemibala ekhethiweyo luyahlula iintlobo zekofu kwaye luphuhlisa ukutsala kwepakethe kwishelf. Ukubekwa kombhalo kuyilelwe ukunika ulwazi olucacileyo nolufutshane malunga nenqanaba lokuthoswa, amanqaku encasa, nemvelaphi, ngelixa kugcinwa ubuhle obucocekileyo nobuncinci.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Fabrika Coffee Ipakethe ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Fabrika Coffee Ipakethe iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Fabrika Coffee Ipakethe yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Imilinganiselo nePakishini: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Iithegi: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Ubuchwepheshe Bokuvelisa: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Umngeni Woyilo: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Uphando: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Inkuthazo: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Ubude Beprojekthi: The project started in January 2022 in Moscow and was completed in May 2022
Ukuhamba Komsebenzi: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Iipathenti: Trademark by Shokoladnitsa LLC.
Amalungu Eqela: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Amagunya Emifanekiso: mockups by Creatsy