Uyilo olubizwa ngokuba yi-Lucky Bread Ipakheji Yokutya olwenziwe ngu-Antonia Skaraki ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.
IntsimbiIpakheji· 2025
Lucky Bread Ipakheji Yokutya
ngu Antonia Skaraki
Umxhasi: A|S Strategy, Branding & Communication
Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji
Umwini Webhaso Oqinisekisiweyo
Qinisekisa Isimo Sebhaso se-#163794Uyilo
Malunga ne-Lucky Bread Ipakheji Yokutya
Esi sipho seshishini, sisipho sokunikezela iminqweno yonyaka omtsha, sidibanisa isithethe nobuninzi bangoku, siquka isonka esenziwe ngesandla esihombiswe ngemifanekiso enemisebenzi, edalwe yingcali yobugcisa uXompliastres waseMarathos, eCrete. Isihombiso ngasinye siqulethe iminqweno enzulu enjengokuguquka, ukukhuselwa, nokuvuselelwa. Uyilo lusisikhumbuzo sobugcisa obunyamalayo, luqulethe ilifa lenkcubeko neethemba ezihlanganisiweyo kwisonka olukhethekileyo, oluhombiswe ngobuchwephesha, olufakwe kwibhokisi ezotywelwe ngobuchule. Esi sipho sisebenza njengombhiyozo wobugcisa kunye nesitya seminqweno yentlalontle nempumelelo.
Ukuqatshelwa
Malunga ne-Ibhaso Lentsimbi le-A' Design Award
Lucky Bread Ipakheji Yokutya ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Lucky Bread Ipakheji Yokutya iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Lucky Bread Ipakheji Yokutya iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.
Emva Koyilo
Ikhithi Yeendaba
Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.
- Iimpawu Ezizodwa
- Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance.
- Imilinganiselo nePakishini
- Diameter: 330mm x height: 80mm. Product technology: Offcet, Cmyck and Varnish. Material: Paper Velvet 150g. We used varnish, paper lamination and handcrafted skills.
- Iithegi
- Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions
- Ubuchwepheshe Bokuvelisa
- The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres," who meticulously hand-shaped and decorated each bread with meaningful symbols. The bread was made using traditional dough and carefully molded into intricate designs, reflecting ancient craftsmanship techniques. The packaging features detailed illustrations of the symbols used, creating a cohesive visual narrative. The process required close collaboration with artisans to ensure the symbolic intricacies and cultural integrity were preserved.
- Umngeni Woyilo
- The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate.
- Uphando
- Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients.
- Inkuthazo
- The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions.
- Ubude Beprojekthi
- This project started in March and finished in October in Athens and Crete. It was sent to 150 clients.
- Ukuhamba Komsebenzi
- This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck.
- Amalungu Eqela
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