Mirinda Global Refresh Umsebenzi Ophambili: Ipakheji Yeziselo ngu-PepsiCo Design and Innovation

Uyilo olubizwa ngokuba yi-Mirinda Global Refresh Umsebenzi Ophambili: Ipakheji Yeziselo olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2024

Mirinda Global Refresh Umsebenzi Ophambili: Ipakheji Yeziselo

ngu PepsiCo Design and Innovation

Umxhasi: PepsiCo

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

22,891

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#159631

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Mirinda Global Refresh Umsebenzi Ophambili: Ipakheji Yeziselo

Umbhalo Wencwadi: I-Mirinda Global Refresh yiyilo lepakheji yeziselo elenzelwe uphawu lweziselo ezinegesi. Ipakheji inika olu phawu indlela ecacileyo, ehlaziyiweyo nehlukileyo kwicandelo leziselo ezinegesi. Ulwimi lombono luyavutha, lulwemveliso, kwaye luyingqamva, luphuhliswe ngengqiqo yabaphulaphuli abatsha, abasetyenziswa kobuxhaka-xhaka bedijithali kwaye abathanda umbono ojolise kubume. Uyilo kwakhona lubonisa ilifa lophawu lweentlobo ezimangalisayo neentsha zeziqhamo. Inkangeleko ehlaziyiweyo ijolise ekwakheni ulwazi olukhulu nasekunceden'uphawu ukuba luvele ngokugqamileyo kwimarike yangoku.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Mirinda Global Refresh Umsebenzi Ophambili: Ipakheji Yeziselo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Mirinda Global Refresh Umsebenzi Ophambili: Ipakheji Yeziselo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Mirinda Global Refresh Umsebenzi Ophambili: Ipakheji Yeziselo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Inkuthazo: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Funda Uxwebhu Lweendaba

Okuxhasiweyo