Uyilo olubizwa ngokuba yi-Sinten Ukupakisha Ikofu olwenziwe ngu-Louis Yiu ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2024

Sinten Ukupakisha Ikofu

ngu Louis Yiu

Umxhasi: SINTEN Coffee Roastery

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#158597

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Sinten Ukupakisha Ikofu

Umceli mngeni wale projekthi yoyilo lokupakisha yayikukucinga ngendlela yokubonisa kwipakishe isiphumo esenza ukuba iSinten Coffee Roastery inebhongo lokubonelela abathengi ngencasa esele intsha, ivumba leembotyi zekofu ezosisiweyo. Ngoko ke ukuze kuhlanganiswe ngokungenasikhonkco umyalezo webhrand kwisazisi esibonakalayo, umyili wafumana ugqatso kwimithetho yendalo ngokuhlalutya nokuhlakaza. Imilinganiselo egqibeleleyo ezisebenzisa ngokugqibeleleyo ikofu ekumgangatho ophezulu iboniswe ngemigca, ikwenza ibe nomtsalane ngakumbi ngokwembonakalo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Sinten Ukupakisha Ikofu ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Sinten Ukupakisha Ikofu iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Sinten Ukupakisha Ikofu iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
Imilinganiselo nePakishini: Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm
Iithegi: Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
Ubuchwepheshe Bokuvelisa: One color printing. Material: Moisture-proof zipper bag and paper
Umngeni Woyilo: The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
Uphando: The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
Inkuthazo: The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself.
Ubude Beprojekthi: The project duration is 2 months and is designed in Taipei.
Ukuhamba Komsebenzi: In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series.
Iipathenti: Copyrights belongs to Sinten Coffee Roastery
Amalungu Eqela: Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
Amagunya Emifanekiso: A.S.M.D. Creations