Gua Gua Xing Qiu Ubunikazi Bomqondiso ngu-Sxdesign

Uyilo olubizwa ngokuba yi-Gua Gua Xing Qiu Ubunikazi Bomqondiso olwenziwe ngu-Sxdesign ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2024

Gua Gua Xing Qiu Ubunikazi Bomqondiso

ngu Sxdesign

Umxhasi: Guangxi Welfare Lottery Issue Center

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

13,533

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#155947

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Gua Gua Xing Qiu Ubunikazi Bomqondiso

Gua Gua Xing Qiu ngubunikazi bomqondiso obenzelwe imisebenzi yokukhuthaza ilothri yokukrwela ekhawulezayo eTshayina. Uphawu lwegama lunciphisa imigca kwaye lulungelelanise isakhiwo seempawu zesiTshayina, ukuze ukufundeka kugcinwe ngeli xesha kuvela uvakalelo lokumangaliswa xa ujonga ngokusondeleyo. Imizobo ilandela ulwimi lwejiyometri lophawu kwaye ibonisa ummandla wokukrwela wetikithi yelothri ngendlela engaqondakaliyo. Ushicilelo lusebenzisa iindlela ezisemgangathweni ophezulu kwizinto ezinokusetyenziswa kwakhona. Le nkqubo yokubona epheleleyo icacisa ihlabathi lokukrwela lokonwaba kubadlali abaselula.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Gua Gua Xing Qiu Ubunikazi Bomqondiso ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Gua Gua Xing Qiu Ubunikazi Bomqondiso iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Gua Gua Xing Qiu Ubunikazi Bomqondiso iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Imilinganiselo nePakishini: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Iithegi: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Ubuchwepheshe Bokuvelisa: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Umngeni Woyilo: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Uphando: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Inkuthazo: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Ubude Beprojekthi: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Ukuhamba Komsebenzi: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Amalungu Eqela: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu