Ings Ukuphakishwa Kwemveliso Yokunakekela Ulusu ngu-Jason Chan - Offesc Design

Uyilo olubizwa ngokuba yi-Ings Ukuphakishwa Kwemveliso Yokunakekela Ulusu olwenziwe ngu-Jason Chan - Offesc Design ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2024

Ings Ukuphakishwa Kwemveliso Yokunakekela Ulusu

ngu Jason Chan - Offesc Design

Umxhasi: Ings Yingshu Group

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

10,937

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#152173

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Ings Ukuphakishwa Kwemveliso Yokunakekela Ulusu

Ings luyilo lwepakheji olwenzelwe uluhlu lweemveliso zokunakekela ulusu. Uyilo lusebenzisa ummandla wembumba yebullet njengomfuziselo wokufikelela kumaqweqwe azikileyo ulusu. Iindlela zobuyili bezakhiwo zenza umboniso ophindwe ngobuninzi obucacisa itekhnoloji yobungcali yomqondiso. Ilogo yantlandlolo yenziwe lula ukuze izinto eziphambili zomqondiso zihlale zicacile ngokusweleka kweentlobo ezininzi zeemveliso. Iibhokisi zokuthumela ezinerhoxo ezingenaplastiki zithathela indawo yeglu ecwangcisiweyo, iphepha lehoneycomb elinesatifiketi seFSC linika ukhuseleko lwenzakalo, kwaye i-inki yesoya ixhasa ukubola.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Ings Ukuphakishwa Kwemveliso Yokunakekela Ulusu ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Ings Ukuphakishwa Kwemveliso Yokunakekela Ulusu iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Ings Ukuphakishwa Kwemveliso Yokunakekela Ulusu iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Imilinganiselo nePakishini: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Iithegi: Love Self, Nature, Real, Science, Technology
Ubuchwepheshe Bokuvelisa: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Umngeni Woyilo: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Uphando: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Inkuthazo: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Ubude Beprojekthi: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Ukuhamba Komsebenzi: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Amagunya Emifanekiso: Photographer Ings, shanghai, 2022