Waggner Coffee Ukuphakishwa kweKofu ngu-Wallrus Design Studio

Uyilo olubizwa ngokuba yi-Waggner Coffee Ukuphakishwa kweKofu olwenziwe ngu-Wallrus Design Studio ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2023

Waggner Coffee Ukuphakishwa kweKofu

ngu Wallrus Design Studio

Umxhasi: Wallrus Design Studio

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

12,693

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#151041

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Waggner Coffee Ukuphakishwa kweKofu

Waggner Coffee luyilo lokuphakishwa lophawu lwekofu laseJamani. Ipautshi izobiwe ngeefestile zamandulo zaseJamani ezenziwe ngomthi, zizobiwe ngesitayela esithe ngqo, kunye nophawu lwephawu lubekwe embindini. Uphawu lubonisa inxala lihlala endlwini yalo lisela ikofu, kukho ukukhanya emva kwalo, oku kubhekiselele kubantu abahlala bephaphile ebusuku besela ikofu. Uyilo luprintwe ngendlela ye-rotogravure kwipautshi yekofu enemetal, elinganiselwa kwi-100 nge-70 nge-280 milimitha. Injongo kukwenza uphawu lube lula ukulubona kwishelufu yevenkile ezaliswe yimveliso.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Waggner Coffee Ukuphakishwa kweKofu ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Waggner Coffee Ukuphakishwa kweKofu iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Waggner Coffee Ukuphakishwa kweKofu iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Imilinganiselo nePakishini: Width 100 mm x Depth 70 mm x Height 280 mm
Iithegi: Coffee, Packaging, German product, Wallrus
Ubuchwepheshe Bokuvelisa: This product is rotogravure-printing on metalized coffee pouch.
Umngeni Woyilo: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Uphando: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inkuthazo: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Ubude Beprojekthi: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Ukuhamba Komsebenzi: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Iipathenti: Mockup: Wallrus Design Studio
Amalungu Eqela: Creative Director: Matin Mirzaei
Amagunya Emifanekiso: Mockup: Wallrus Design Studio