Cycling for a Better Future Uyilo lokuNxibelelana ngoMbono ngu-Chris Chung, Chien Chun Feng and Chun Yu

Uyilo olubizwa ngokuba yi-Cycling for a Better Future Uyilo lokuNxibelelana ngoMbono olwenziwe ngu-Chris Chung, Chien Chun Feng and Chun Yu ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2024

Cycling for a Better Future Uyilo lokuNxibelelana ngoMbono

ngu Chris Chung, Chien Chun Feng and Chun Yu

Umxhasi: Giant Group

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

15,249

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#149127

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Cycling for a Better Future Uyilo lokuNxibelelana ngoMbono

Ukukhwela iBhayisekile Ngenxa yeKamva eliNgcono luluyilo lonxibelelwano ngombono olwenzelwe icebo lokuqhuba iimeko zemvelo, ezentlalo nolawulo (environmental, social and governance) lweGiant Group. Eli cebo lidibanisa iinzame ezininzi zokuzinza kwiintsika ezintathu ezigubungela isenzo malunga notshintsho lwemozulu, ukujikeleza kwezinto (circularity) kunye nokubandakanywa kwabantu bonke ekuhlaleni. Imibala egqamileyo eguqukayo (bold gradient colours) kunye nemifanekiso yezikhephu eziqhelekileyo ezikhuthazwe ziivili zebhayisekile zenza ulwimi lombono. Uyilo lusetyenziswa kumaphepha ewebhusayithi, imigqaliselo yesazisi sombono, incwadana yephawu (brand booklet), iigrafu-lwazi (infographics) kunye nemifanekiso yosonxibelelwano ngonxibelelwano (social media). Injongo kukunxibelelana ngokucacileyo nabaphulaphuli abahlukeneyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Cycling for a Better Future Uyilo lokuNxibelelana ngoMbono ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Cycling for a Better Future Uyilo lokuNxibelelana ngoMbono iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Cycling for a Better Future Uyilo lokuNxibelelana ngoMbono iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
Imilinganiselo nePakishini: The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
Iithegi: Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
Ubuchwepheshe Bokuvelisa: Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
Umngeni Woyilo: Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
Uphando: Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
Inkuthazo: Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
Ubude Beprojekthi: The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
Ukuhamba Komsebenzi: The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
Iipathenti: Copyrights belong to Giant Group, 2023.
Amalungu Eqela: Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu
Amagunya Emifanekiso: Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.