Zhong Yuan No. 1 Ukupakishwa Kweti ngu-Tiger Pan

Uyilo olubizwa ngokuba yi-Zhong Yuan No. 1 Ukupakishwa Kweti olwenziwe ngu-Tiger Pan ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2023

Zhong Yuan No. 1 Ukupakishwa Kweti

ngu Tiger Pan

Umxhasi: Xinyang Wenxin Tea Co., Ltd

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

31,896

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#145467

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Zhong Yuan No. 1 Ukupakishwa Kweti

IZhong Yuan No. 1 luyilo lokupakisha lweti yeMaojian, iti yesiNtu yaseTshayina ekhuliswa emasimini anamanqwanqwa. Ngenxa yokuba incasa yale ti ilula kwaye ithambile, umpakisho ugcinwe ucwengile kwaye uhle ngendlela epholileyo. Inkonkxa yeti yenziwe ngetinplate enokrolo oluvelisiweyo kunye nokugximfizwa kwegolide, kwaye kudityaniswe ugqibezelo olungenabungezimuzimu (matte) kunye nolubengezelayo (varnish). Ubume benkonkxa esisiciko bukhumbuza umkhi weti onxibe umnqwazi. Ibhokisi yangaphandle yenziwe ngephepha elenzelwe ngokukodwa kwaye ivalwa ngebhanti eyilweyo ephefumlelwe ziifreyimu zeefestile zezindlu zakudala zamafama eti. Amagqabi eti okwenene ahombisa le bhanti.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Zhong Yuan No. 1 Ukupakishwa Kweti ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Zhong Yuan No. 1 Ukupakishwa Kweti iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Zhong Yuan No. 1 Ukupakishwa Kweti yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Imilinganiselo nePakishini: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Iithegi: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Ubuchwepheshe Bokuvelisa: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Umngeni Woyilo: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Uphando: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inkuthazo: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Ubude Beprojekthi: The project lasts 4 month, designed in Shenzhen
Ukuhamba Komsebenzi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Iipathenti: Tiger Pan
Amalungu Eqela: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Amagunya Emifanekiso: Tiger Pan