Qinshihuang Cpa Umphakathi Wotywala Beqila ngu-China Resources Snow Breweries Ltd.

Uyilo olubizwa ngokuba yi-Qinshihuang Cpa Umphakathi Wotywala Beqila olwenziwe ngu-China Resources Snow Breweries Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2023

Qinshihuang Cpa Umphakathi Wotywala Beqila

ngu China Resources Snow Breweries Ltd.

Umxhasi: China Resources Snow Breweries

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

16,841

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#144566

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Qinshihuang Cpa Umphakathi Wotywala Beqila

I-Qinshihuang CPA yiyilo lophakelo lotywala obenziwe ngobuchule kwicandelo le-China Pale Ale. Imilo yebhotile kunye nentamo yebhotile isebenzisa izinto ezijolise kubukhosi be-Qin, kwaye imo iyakhumbuza indebe yejade eneepateni zamafu zexesha le-Qin ne-Han. Iflegi ejikeleze intamo yebhotile iphawula lo mveliso njengephayona kwisimbo se-China Pale Ale. Unobumba wesiginesha wesiliphu waseziko, ifonti emanyeneyo yobukhosi be-Qin, unika inkangeleko yesiko nembali. Uyilo lwenziwe njengebhotile yeglasi engu-315 ml kunye netini yealuminiyam engu-550 ml.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Qinshihuang Cpa Umphakathi Wotywala Beqila ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Qinshihuang Cpa Umphakathi Wotywala Beqila iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Qinshihuang Cpa Umphakathi Wotywala Beqila iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Imilinganiselo nePakishini: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Iithegi: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Ubuchwepheshe Bokuvelisa: aluminium can, glass bottle
Umngeni Woyilo: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Uphando: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inkuthazo: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Ubude Beprojekthi: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Ukuhamba Komsebenzi: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Amalungu Eqela: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao