Uyilo olubizwa ngokuba yi-Bubly Bounce Umsebenzi Ophambili: Ipakheji Yesiselo olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.
IntsimbiIpakheji· 2022
Bubly Bounce Umsebenzi Ophambili: Ipakheji Yesiselo
ngu PepsiCo Design and Innovation
Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji
Umwini Webhaso Oqinisekisiweyo
Qinisekisa Isimo Sebhaso se-#137233Uyilo
Malunga ne-Bubly Bounce Umsebenzi Ophambili: Ipakheji Yesiselo
Umbhalo Wencwadi: I-Bubly Bounce lulwakhiwo lwepakheji yesiselo, olwenzelwe uluhlu lwamanzi anezibhamu aneкафеyini. Le pakheji yandisa uluhlu olukhoyo lwamanzi anezibhamu kwaye ibonisa ukongezwa kwekhafeyini ngaphandle kokufuduka ngasolwimini lwokubonakala lweziselo zamandla. Imibala egqamileyo neqaqambileyo, izibhamu, imibuliso enobubele kunye nokuncuma kuyagcinwa, ukuze umqondiso wenkampani uhlale ulula ukuwuqonda. Uyilo kwakhona lubonisa ukusetyenziswa kweengcamango ezimbini eziseleni esinye. Le nkqubo yenzelwe ukukhangela abathengi bangoku nokuzibonakalisa ngokucacileyo kwiivenkile.
Ukuqatshelwa
Malunga ne-Ibhaso Lentsimbi le-A' Design Award
Bubly Bounce Umsebenzi Ophambili: Ipakheji Yesiselo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Bubly Bounce Umsebenzi Ophambili: Ipakheji Yesiselo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Bubly Bounce Umsebenzi Ophambili: Ipakheji Yesiselo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.
Emva Koyilo
Ikhithi Yeendaba
Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.
- Iimpawu Ezizodwa
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Inkuthazo
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
Okuxhasiweyo
Hlola Ngaphaya kwe-Designers.org
Fumana iimveliso, iinkonzo kunye namathuba avela kumaqabane ethu entengiso.
Okungakumbi Ongakuphonononga
Oyilo Ezinxulumeneyo
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