Li Beer Ukupakishwa Kwebhiya ngu-China Resources Snow Breweries

Uyilo olubizwa ngokuba yi-Li Beer Ukupakishwa Kwebhiya olwenziwe ngu-China Resources Snow Breweries ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2022

Li Beer Ukupakishwa Kwebhiya

ngu China Resources Snow Breweries

Umxhasi: China Resources Snow Breweries

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#136752

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Li Beer Ukupakishwa Kwebhiya

ULi luyilo lokupakisha isipho sebhiya. Ibhotile yeglasi ithatha imilo yayo kwibhotile yodongwe iShuang-Er-Ni-Yu eyafunyanwa kwindawo yenkcubeko yaseYangshao. Imikrolo ekumphandle wayo ifana namaza amanzi emveli kunye nemigca yeentlanzi. Kusetyenziswe ubuchule bokuphakamisa imifanekiso (embossing) kwipakethe, ngoko ke uphawu lomphandle lunokuviwa ngokuchukumisa. Imifanekiso enesidima kunye neefonti zakudala zongeza imvakalelo yembali. Ipakethe ivulwa ngokukrazula itywina eliphezulu. Olu yilo lubhiyozela imbali yamandulo yokusilwa kwebhiya eTshayina kunye neresiphi yemveli yaseTshayina esetyenziselwa ibhiya engaphakathi.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Li Beer Ukupakishwa Kwebhiya ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Li Beer Ukupakishwa Kwebhiya iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Li Beer Ukupakishwa Kwebhiya idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Imilinganiselo nePakishini: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Ubuchwepheshe Bokuvelisa: The bottle is made of glass.
Umngeni Woyilo: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Uphando: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inkuthazo: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Ubude Beprojekthi: The project started in 2020 and finished in June, 2021.
Ukuhamba Komsebenzi: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.