WWI Cultural Trail Incwadi Yesikhokelo, Imephu ngu-Martino Spreafico

Uyilo olubizwa ngokuba yi-WWI Cultural Trail Incwadi Yesikhokelo, Imephu olwenziwe ngu-Martino Spreafico ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuShicilela kunye noKupapasha iMidiya.

IntsimbiUkushicilela· 2022

WWI Cultural Trail Incwadi Yesikhokelo, Imephu

ngu Martino Spreafico

Umxhasi: Emanuela Spedicato, SeTe srl

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ukushicilela

12,001

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#136363

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-WWI Cultural Trail Incwadi Yesikhokelo, Imephu

Umkhondo Wenkcubeko WeMfazwe Yehlabathi Yokuqala yincwadi yesikhokelo enemephu esongwayo yomkhondo wentaba kwiiAlps zase-Italiya. Le ncwadi ineephepha ezingama-94 kwaye ilinganiselwa kwii-milimitha ezingama-185 nge-235. Isongo lephepha kwiphepha lokugqibela libambe imephu esilinganiselo esingu-1 ukuya kuma-25000, esivulwa saya kwii-milimitha ezingama-700 nge-700. Amanqanaba asibhozo omkhondo achazwe ngeenkcukacha zobude, umphakamo kunye nexesha. Iifoto ezindala, imibongo kunye nemibhalo emifutshane zikhumbuza iMfazwe Yehlabathi Yokuqala kwezo ntaba zinye. Umbala oluhlaza obumnyama kunye neefonti ezinesitayile setayppwrayitha zibonisa loo mhla. Abakhweli-ntaba banokuthwala kuphela imephu enobunzima obuncinci kuloo mkhondo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

WWI Cultural Trail Incwadi Yesikhokelo, Imephu ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. WWI Cultural Trail Incwadi Yesikhokelo, Imephu iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. WWI Cultural Trail Incwadi Yesikhokelo, Imephu iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Imilinganiselo nePakishini: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Iithegi: book, world war I, map, cultural trail
Ubuchwepheshe Bokuvelisa: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Umngeni Woyilo: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Uphando: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inkuthazo: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Ubude Beprojekthi: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Ukuhamba Komsebenzi: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Amalungu Eqela: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari