Pentaheal Clinic Rebranding Uphawu Lweshishini ngu-Pentaheal and Eidetic

Uyilo olubizwa ngokuba yi-Pentaheal Clinic Rebranding Uphawu Lweshishini olwenziwe ngu-Pentaheal and Eidetic ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2022

Pentaheal Clinic Rebranding Uphawu Lweshishini

ngu Pentaheal and Eidetic

Umxhasi: Eidetic Marketing

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

13,735

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#135773

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Pentaheal Clinic Rebranding Uphawu Lweshishini

Ukuguqulwa Kwephawu Lwekliniki i-Pentaheal luphawu lweshishini olwenzelwe ikliniki yezonyango yaseKorea ekhethekileyo kwiyeza elisebenzayo (functional medicine). Umxholo ophambili wophawu lolu kukwandiswa. Uphawu lonyango olusetyenziswa emhlabeni wonke lomnqamlezo lusetyenziswa njengolwimi lombono olulula ekunokuqondwa ngabaguli abavela kumazwe amaninzi. Olu phawu ludibanisa umnqamlezo noonobumba u-P no-H, izifinyezo zegama lekliniki. Umgca ophakathi kophawu lolu wandiswa macala omabini, ngoko ke olu phawu lufanelekela izinto ezahlukeneyo ngobume nobukhulu. Kwenziwe iisayini kwiivenkile ngayinye kwikliniki eseoul.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Pentaheal Clinic Rebranding Uphawu Lweshishini ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Pentaheal Clinic Rebranding Uphawu Lweshishini iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Pentaheal Clinic Rebranding Uphawu Lweshishini iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
Imilinganiselo nePakishini: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
Iithegi: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
Ubuchwepheshe Bokuvelisa: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
Umngeni Woyilo: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
Uphando: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
Inkuthazo: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
Ubude Beprojekthi: The project started in July 2021 and finished in December 2021 in Seoul.
Ukuhamba Komsebenzi: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Amalungu Eqela: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic