Idun Red Heart Ijusi Ye-Apile ngu-Evan Chen

Uyilo olubizwa ngokuba yi-Idun Red Heart Ijusi Ye-Apile olwenziwe ngu-Evan Chen ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2022

Idun Red Heart Ijusi Ye-Apile

ngu Evan Chen

Umxhasi: Lascaux Design Institute Inc.

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#133212

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Idun Red Heart Ijusi Ye-Apile

Uthixokazi wolutsha olawula iapile legolide: Idun. Umfanekiso oyintloko uhlawulela umzobi uJohn Bauer, ukukhupha i-Idun kunye nokuyilungisa kwakhona ukuze kufakwe indawo enhle yokukhula kwe-apula. Ama-apile asesandleni sikathixokazi agqobhozekile kwileyibhile yebhotile ukubonisa ijusi ye-apile ebomvu ngaphantsi kweleyibhile, ebonisa iimpawu zendalo zama-apile. Ama-apile amathathu anyangwa ngenkqubo yesitampu segolide ukuhambisa ama-apile amathathu egolide avela kuThixokazi woLutsha ukuze acudise kwijusi.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Idun Red Heart Ijusi Ye-Apile ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Idun Red Heart Ijusi Ye-Apile iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Idun Red Heart Ijusi Ye-Apile yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Imilinganiselo nePakishini: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Iithegi: logo，packaging，illustrations，graphics
Ubuchwepheshe Bokuvelisa: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Umngeni Woyilo: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Uphando: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inkuthazo: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Ubude Beprojekthi: This project was completed in Suzhou in November 2021.
Ukuhamba Komsebenzi: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Amalungu Eqela: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang