The Taste of Heritage Ikofu Ekhawulezileyo ngu-Shawn Goh Chin Siang

Uyilo olubizwa ngokuba yi-The Taste of Heritage Ikofu Ekhawulezileyo olwenziwe ngu-Shawn Goh Chin Siang ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2021

The Taste of Heritage Ikofu Ekhawulezileyo

ngu Shawn Goh Chin Siang

Umxhasi: Hai Soon Leong Sdn. Bhd

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#123769

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-The Taste of Heritage Ikofu Ekhawulezileyo

Uyilo lwakhuthazwa yimvelaphi yomthengi – ishishini losapho, ukusuka kwisizukulwana ukuya kwesinye. Ukuze ulondoloze kwaye udlulise incasa, imveliso 'Incasa yeLifa leMveli' yasungulwa. Ikwasebenza njengophawu lokhenketho lwaseMalaysia, ngoko ke umyili weza nembono yokugcina ilifa lenkcubeko, ebandakanya izimvo zomthengi, edibanisa iinkcubeko ekudala zimi zeentlanga ezahlukeneyo kuyilo ukwenza abantu abaninzi baqonde inkcubeko yaseMalaysia ube nehlombe ngoBugcisa baseMalaysian.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

The Taste of Heritage Ikofu Ekhawulezileyo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. The Taste of Heritage Ikofu Ekhawulezileyo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. The Taste of Heritage Ikofu Ekhawulezileyo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Imilinganiselo nePakishini: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Iithegi: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Ubuchwepheshe Bokuvelisa: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Umngeni Woyilo: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Uphando: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Inkuthazo: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Ubude Beprojekthi: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Ukuhamba Komsebenzi: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Iipathenti: -
Amalungu Eqela: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Amagunya Emifanekiso: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.