Dodoshine Umsebenzi Ophambili Wobunikazi Bomkhiqizo ngu-Xu Chen and Rong Zhang

Uyilo olubizwa ngokuba yi-Dodoshine Umsebenzi Ophambili Wobunikazi Bomkhiqizo olwenziwe ngu-Xu Chen and Rong Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2021

Dodoshine Umsebenzi Ophambili Wobunikazi Bomkhiqizo

ngu Xu Chen and Rong Zhang

Umxhasi: Dodoshine

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#123740

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Dodoshine Umsebenzi Ophambili Wobunikazi Bomkhiqizo

Umbhalo Wencwadi: I-Dodoshine bubunikazi bomkhiqizo obenzelwe uphawu lwezinto ezisetyenziswayo (appliance brand) olusebenzisa itekhnoloji yokubulala iintsholongwane ngemitha ye-ultraviolet. Igama lithatyathwe kwisithethe samaTshayina sokubeka izinto elangeni ukubulala iintsholongwane, umkhwa onxulunyaniswa nobomi obunempilo kunye netekhnoloji ye-ultraviolet. Uhlobo lokubhala lusekelwe kufonti ye-sans serif eqinileyo, kongezwe iinkcukacha ze-serif ezidla ngokusetyenziswa ngoopho bempahla yezinxibo. Loo ndibaniselwano inika olu phawu umfanekiso ochwayitileyo nokancinci onomdla wempahla yezinxibo. Uhlobo lokubhala lunokushicilelwa kwimikhiqizo nakwimibhalo yentengiso ubuncinane bube ngu-34 nge-10 yemilimitha.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Dodoshine Umsebenzi Ophambili Wobunikazi Bomkhiqizo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Dodoshine Umsebenzi Ophambili Wobunikazi Bomkhiqizo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Dodoshine Umsebenzi Ophambili Wobunikazi Bomkhiqizo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Imilinganiselo nePakishini: It can be print on the minimal size at 34mm x 10mm.
Iithegi: logo, shine, logotype, typeface, font
Ubuchwepheshe Bokuvelisa: It can be print on the product or marketing material.
Umngeni Woyilo: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Uphando: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inkuthazo: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Ubude Beprojekthi: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Ukuhamba Komsebenzi: People can see and read it. And then they can understand the meaning of the logo.
Amalungu Eqela: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu