Happetsy Isebe Eliphambili: Ubuqu Bomkhethe ngu-Anamarija Leljak

Uyilo olubizwa ngokuba yi-Happetsy Isebe Eliphambili: Ubuqu Bomkhethe olwenziwe ngu-Anamarija Leljak ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2021

Happetsy Isebe Eliphambili: Ubuqu Bomkhethe

ngu Anamarija Leljak

Umxhasi: Happetsy

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

43,117

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#122375

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Happetsy Isebe Eliphambili: Ubuqu Bomkhethe

Happetsy luphawu lomkhethe olwenzelwe inkampani yeemveliso zezilwanyana zasekhaya. Uyilo ludibanisa isimbo esidala se-retro nokulula kwexesha langoku. Ubunjani be-retro buboniswa ngokusetyenziswa kombala, uhlobo lombhalo obhalwe ngesandla, kunye needuli ezingamachaphaza. Iindawo ezicocekileyo, izikhewu ezivulekileyo, kunye nohlobo lombhalo lwe-sans serif zongeza umnkxeko wexesha langoku omtsha. Iphawu lidibanisa umfanekiso wekati kunye nenja ne-rectangle, imilo enxulunyaniswa nozinzo nokuthembeka. Yonke imifanekiso yatsalwa njengee-vector yaza yanikezelwa ngemibala ye-RGB, i-CMYK, kunye ne-Pantone ukuze kubonakale okufanayo kuzo zonke iindlela zeendaba.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Happetsy Isebe Eliphambili: Ubuqu Bomkhethe ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Happetsy Isebe Eliphambili: Ubuqu Bomkhethe iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Happetsy Isebe Eliphambili: Ubuqu Bomkhethe yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Imilinganiselo nePakishini: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Iithegi: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Ubuchwepheshe Bokuvelisa: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Umngeni Woyilo: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Uphando: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Inkuthazo: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Ubude Beprojekthi: The project started in March 2019 and finished in May 2019 in Denmark.
Ukuhamba Komsebenzi: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Amagunya Emifanekiso: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.