Underforest: Select Primary Function: Isazisi seBhrendi ngu-Yi-Jen Tu

Uyilo olubizwa ngokuba yi-Underforest: Select Primary Function: Isazisi seBhrendi olwenziwe ngu-Yi-Jen Tu ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2021

Underforest: Select Primary Function: Isazisi seBhrendi

ngu Yi-Jen Tu

Umxhasi: Chiayi Forest District Office - Forestry Bureau

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

44,354

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#121055

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Underforest: Select Primary Function: Isazisi seBhrendi

Book Text: Underforest: Select yisazisi sebhrendi esidalelwe iimveliso zoqoqosho oluphantsi kwehlathi eTaiwan. Ilogo yenziwe zizikwere ezine ezine amacala amathathu aluhlaza-hlathi ezimela unobumba wesiTshayina wehlathi ize ivakalise umbono wokuhlala kunye nehlathi. Uhlaza-hlathi lumela izixhobo zendalo, ngelixa igolide engacwebezeliyo imele amandla oqoqosho. Umqhubo usebenzisa iphepha le-simili ukuze ube nesivumbo esisondele emthini uze ugqitywe ngokushicilela ngefoyile eshushu yegolide engacwebezeliyo. Udibaniso lwemifanekiso kunye nemigangatho yepakethe eyabelwanayo inciphisa iindleko zezinto zokusetyenziswa ize ixhase abanini-mahlathi bendawo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Underforest: Select Primary Function: Isazisi seBhrendi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Underforest: Select Primary Function: Isazisi seBhrendi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Underforest: Select Primary Function: Isazisi seBhrendi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
Imilinganiselo nePakishini: UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
Iithegi: #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
Ubuchwepheshe Bokuvelisa: The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
Umngeni Woyilo: The concept of "UNDERFOREST:SELECT" integrates three conditions:

A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits
Uphando: The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
Inkuthazo: For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
Ubude Beprojekthi: The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
Ukuhamba Komsebenzi: Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
Amalungu Eqela: Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO