Quix Primary Function: Isazisi seBhrendi ngu-Anja Zambelli Colak

Uyilo olubizwa ngokuba yi-Quix Primary Function: Isazisi seBhrendi olwenziwe ngu-Anja Zambelli Colak ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2021

Quix Primary Function: Isazisi seBhrendi

ngu Anja Zambelli Colak

Umxhasi: Zambelli Brand Design

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

40,925

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#120357

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Quix Primary Function: Isazisi seBhrendi

Quix isisazisi sebhrendi semishini ezisebenza ngokwazo ezithengisa iziselo ezishushu nezibandayo kunye neziqwengane. Esi sazisi sisebenzisa imibala, ii-texture kunye neentsingiselo ezikhutshelwe kwinkcubeko yase-Itali, zihlonipha ixesha legolide loyilo lwase-Itali. Umtsalane omfutshane wexesha elidlulileyo ukhumbuza iminyaka ye-Dolce Vita kwaye uvusa inkcubeko yekofu yase-Itali. Iikomityi zekofu kunye neeposta ziprintwa ngemibala ye-CMYK kunye netekhnoloji ye-offset, ngeli lixa imishini ethengisayo ibhrendwe ngeefoyile eziprintiweyo. Uyilo lujika ikhefu lekofu elikhawulezayo libe ngamava obonakalayo azolileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Quix Primary Function: Isazisi seBhrendi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Quix Primary Function: Isazisi seBhrendi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Quix Primary Function: Isazisi seBhrendi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Imilinganiselo nePakishini: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Iithegi: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Ubuchwepheshe Bokuvelisa: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Umngeni Woyilo: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Uphando: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Inkuthazo: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Ubude Beprojekthi: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Ukuhamba Komsebenzi: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.