Dark Horse Wine Primary Function: Ipakethe Yewayini ngu-Pierre Delebois

Uyilo olubizwa ngokuba yi-Dark Horse Wine Primary Function: Ipakethe Yewayini olwenziwe ngu-Pierre Delebois ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2021

Dark Horse Wine Primary Function: Ipakethe Yewayini

ngu Pierre Delebois

Umxhasi: E&J Gallo

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

28,024

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#112024

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Dark Horse Wine Primary Function: Ipakethe Yewayini

IDark Horse yipakethe yewayini kunye noyilo lophawu lwentengiso oludalelwe uphawu lwewayini yaseCalifornia. Uyilo lusekwe kwinkqubo eguqukayo egubungela yonke ipakethe kwaye ivumela ukongezwa kwexesha elizayo. Iileyibhile ziprintwe kwiphepha eliphambili elinguphawu olusemgangathweni kumagqabaza abengezelayo kunye nawathe cwaka, oku okwandisa umbala kunye neenkomba zencasa. Uphawu lwentengiso lubekwe ngaphambili naphakathi kwileyibhile nganye. Ubume beleyibhile bulula, ngoko oko kukwibhotile kunokuqondwa ngokukhawuleza. Injongo kukubonisa umgangatho kunye nencasa ngokucacileyo eshelufini.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Dark Horse Wine Primary Function: Ipakethe Yewayini ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Dark Horse Wine Primary Function: Ipakethe Yewayini iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Dark Horse Wine Primary Function: Ipakethe Yewayini yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Ubuchwepheshe Bokuvelisa: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inkuthazo: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Amalungu Eqela: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Funda Uxwebhu Lweendaba

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