Plaza del Sol Ukusetyenziswa Okuyintloko: Isipakethe seSnack ngu-Estudio Maba

Uyilo olubizwa ngokuba yi-Plaza del Sol Ukusetyenziswa Okuyintloko: Isipakethe seSnack olwenziwe ngu-Estudio Maba ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2020

Plaza del Sol Ukusetyenziswa Okuyintloko: Isipakethe seSnack

ngu Estudio Maba

Umxhasi: Plaza del Sol

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

15,457

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#104257

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Plaza del Sol Ukusetyenziswa Okuyintloko: Isipakethe seSnack

Umbhalo weNcwadi: I-Plaza del Sol lolunye uyilo lwesipakethe seebhegi zeecrisps. Imifanekiso isekelwe kwiimotifu zesintu kunye nezinto zesikhumbuzo ezifumaneka kwizixeko zabakhenkethi baseSpain, kwaye ezi mbekiselo zibonakaliswa ngendlela yanamhlanje ngokuhlekisayo. Ipakethe nganye ye-flow ibalisa ibali elifutshane elakhelwe kwizinto zesikhumbuzo, ngenjongo yokwenza umthengi ancume. Imifanekiso yenziwa ngokufota izinto ezimileyo (still life photography) ezicwangciswe kwiseti, kwaye iibhegi zenziwa ngoshicilelo lwe-flexographic. Ibhegi nganye ilinganiselwa kumasentimitha ali-195 nge-320 milimitha.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Plaza del Sol Ukusetyenziswa Okuyintloko: Isipakethe seSnack ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Plaza del Sol Ukusetyenziswa Okuyintloko: Isipakethe seSnack iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Plaza del Sol Ukusetyenziswa Okuyintloko: Isipakethe seSnack iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Imilinganiselo nePakishini: 195mm x 320mm
Iithegi: Packaging, design, folk, snacks, crisp, set, photography, humor
Ubuchwepheshe Bokuvelisa: Still life photography in set for composition of the images. Flexographic printing.
Umngeni Woyilo: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Uphando: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inkuthazo: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Ubude Beprojekthi: Murcia, Spain, May 2019 to February 2020
Ukuhamba Komsebenzi: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Iipathenti: Plaza del Sol
Amalungu Eqela: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Amagunya Emifanekiso: Estudio Maba