Uyilo olubizwa ngokuba yi-The Wild Ubuchwephesha olwenziwe ngu-Chao Xu ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2020

The Wild Ubuchwephesha

ngu Chao Xu

Umxhasi: AhnLuh Luxury Resorts and Residences

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#100724

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-The Wild Ubuchwephesha

Olu luyilo lophawu lwendawo entsha yokuchithela, eyakhiwe phezu kwentaba iHuangbai kwiPhondo laseHunan. Iinjongo zale projekthi kukudibanisa ubuhle bendabuko baseTshayina kunye nokulula kweNtshona kuyilo lophawu. Iqela loyilo likhuphe iimpawu ezityebileyo zezilwanyana nezityalo kwiHuangbai intaba zaza zenza uphawu lwendlela yomkhombaniso zisebenzisa ubuchule bokupeyinta kwesiTshayina, iintsiba zemikhombe zenziwe lula kwipatheni yoyilo. Le patheni isisiseko inokwenza zonke iintlobo zezilwanyana nezityalo （ezikhoyo entabeni), kwaye yenze zonke izinto zoyilo zikhangeleke ziyahambelana.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

The Wild Ubuchwephesha ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. The Wild Ubuchwephesha iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. The Wild Ubuchwephesha iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Imilinganiselo nePakishini: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Iithegi: branding design, logo, Chinese style, hotel branding, simple
Ubuchwepheshe Bokuvelisa: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Umngeni Woyilo: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Uphando: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Inkuthazo: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Ubude Beprojekthi: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Amalungu Eqela: Creative director:Chao Xu
Graphic design:Chao Xu