Bronze Interior Space and Exhibition Design · 2020
Yic Barbecue Market Restaurant
by Qing Dong
- A' Design Award 2020 Bronze Winner in Interior Space and Exhibition Design
- Awarded April 15, 2020
- CLIENT: MET Creative Brand
- Estimated Number of Design Views: 12,570
- Verification code 3C450CD961 · Verify this award
About Yic Barbecue Market Restaurant
Yic Barbecue Market is a restaurant interior covering 280 square meters. The design departs from the traditional barbecue shop through a brand identity based on a small alien dinosaur character. At the entrance, a figure wearing an oxygen mask greets passers-by and gives the facade a simple and clear expression. Mirror stainless steel forms a continuous ceiling and a dramatic dining environment. The smoke exhaust pipe in the barbecue area takes a UFO shape. Seating areas are divided by changes in color, decoration and furniture shapes rather than by walls.
Press Kit
- Unique Properties
- In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur trend shop.
- Dimensions & Packaging
- The project covers a total of 280 square meters.
- Tags
- Interior, Restaurant, Commercial, Modern, Simple, Barbecue Planet Space Station, UFO, Futuristic
- Production Technology
- With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.
- Design Challenge
- There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design.
- Project Duration
- The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
- Operation Flow
- The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.
- Research
- "Fashion" is never a bluff, but a proper brand tone. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.
- Inspiration
- In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression.
- Image Credits
- Image #1: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #2: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #3: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #4: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #5: Photographer Ming Chen, YIC BBQ Market, 2018. - Patents
- Copyrights belong to Qing Dong, 2018.