Silver Packaging Design · 2020
Wu Gift Packaging
- A' Design Award 2020 Silver Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: 7654321 Studio
- Estimated Number of Design Views: 26,436
- Verification code 3DE53BC686 · Verify this award
About Wu Gift Packaging
Wu is a gift packaging series designed for high-end tea vessels made of silver, brass and enamel. The boxes are produced in three sizes and combine dark green paper with pearl-finished accents in autumn colors, creating a calm and stable tone. Each box carries a tassel strung with a brass coin engraved on both sides with the phrases Wei Wu Zhi Zu and Long Happiness. Wei Wu Zhi Zu means that contented people are always happy. The box is opened by sliding the outer shell, which reveals the vessel and a printed card.
Press Kit
- Unique Properties
- The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness". "Wei Wu Zhi Zu" means contented people are always happy.
- Dimensions & Packaging
- 330*130*130mm / 255*130*130mm / 180*130*130mm
- Tags
- Wu, gift packaging
- Production Technology
- brass coins, tassel, FEDRIGONI Sirio Pearl Aurum #10001012 125g, Colorplan forest 135g
- Design Challenge
- The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.
- Project Duration
- The project started in November 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
- Operation Flow
- Place the product in the vertical position, you can see the ancient brass coins with tassel strings, pull the box up and down to present the specific product and mind card.
- Research
- Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture. Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.
- Inspiration
- "Wei Wu Zhi Zu" word first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.
- Image Credits
- Image #1: Photographer Hello小方, 2019.
Image #2: Photographer Hello小方, 2019.
Image #3: Photographer Hello小方, 2019.
Image #4: Photographer Hello小方, 2019.
Image #5: Photographer Hello小方, 2019.
Colors of Wu Gift Packaging
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We create award-winning packaging that elevates brands through cultural storytelling and refined aesthetics. Our expertise in luxury packaging design combines traditional elements with contemporary appeal, perfect for premium products seeking distinction in the marketplace.
G0E3 ShopDesign Interview about Wu Gift Packaging
Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture.
The Chinese ritual culture is harmoniously reflected in the works.
One month
I decide to pursuit an inspiration.
My design being produced and used by another company.
It is excellent customer demand, so I have room to play.
Design in all fields.
High-end people who are interested in tea.
The unique meaning of the word "WU", the use of brass coins and tassels, and the fusion of several elements with boxes and products.
"Wu" word comes from "Wei Wu Zhi Zu” word which first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.
Use the square hole in the middle of the ancient coin to make "口" word side, up, down, left, right share a "口" word side, from the right down to read is "Wei Wu Zhi Zu", from the top to the right to read is "Wu Wei Zhi Zu".
My team and I like to study packaging box design and material technology everyday, and combine our design with suitable box shape and material technology to show what the product should look like and temperament.
Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.
The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.
On the one hand is self-confidence in the work, on the other hand is to spread traditional Chinese culture.
Communication with packaging production plants is more professional.