Wonderland Fruit Packaging Illustration by Chia-Liang Lin

Bronze Graphics, Illustration and Visual Communication Design · 2023

Wonderland Fruit Packaging Illustration

by Chia-Liang Lin

A' Design Award 2023 Bronze Winner in Graphics, Illustration and Visual Communication Design
Awarded April 15, 2023
CLIENT: Huzhou University
Estimated Number of Design Views: 10,401
Verification code 5CE69D1295 · Verify this award

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About Wonderland Fruit Packaging Illustration

Wonderland Fruit is a series of packaging illustrations created for fruit products. The illustrations use traditional Chinese art elements, such as attics, cranes and auspicious clouds, to suggest a wonderland atmosphere. The colour tone follows the colour of each fruit, so that the illustration and the product match in visual effect and style. Soft colours are used to join traditional and contemporary visual styles. The series was produced with Adobe Photoshop and Illustrator, and each sheet measures 297 by 420 millimetres.

Press Kit

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU