Iron Movie, Video and Animation Design · 2021
Vitra RimEx Wall Hung Series Easy Cleaning WC
- A' Design Award 2021 Iron Winner in Movie, Video and Animation Design
- Awarded April 15, 2021
- CLIENT: Digital Panorama
- Estimated Number of Design Views: 16,485
- Verification code 1375420116 · Verify this award
About Vitra RimEx Wall Hung Series Easy Cleaning WC
Vitra RimEx Wall Hung Series is a set of three promotional animation films created for a rimless wall hung toilet range. Each film lasts fifteen seconds and is presented in full high definition at twenty five frames per second. The films are fully computer generated. All elements were modelled and animated in three dimensional software, then rendered, combined with liquid simulation and composited. Water and ceramic surfaces are shown in a simple and fresh setting to explain the easy cleaning and hygienic design of the range.
Press Kit
- Unique Properties
- The ceramic workshop founded by Dr. Nejat F. Eczacibasi in Istanbul, in 1942.With the ceramic tiles factory in the 90s, Bozuyuk rapidly became Vitra main production campus. The rimex WC pan that beats all formulas for easy cleaning. The rimex wc pan prevents proliferation thanks to its innovative design. rimex is easy to clean and offers maximum hygiene.
- Dimensions & Packaging
- 15 seconds each and 3 films in total. 1920 1080 Full HD. Frame Rate 25Fps
- Tags
- Hygiene,Rimless,Hung WC,CGI,Art, Animation, Computer Animation,Vitra
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Autodesk 3Ds Max software. Rendering Engine V-Ray and Liquid Simulation is Realflow. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support VitrA's design and technology. The world of this product had to be simple and fresh. The main elements of the animation were the water and ceramic materials that was used to build the modern design. They had to look real to convince the audience. Combining all these with a music in harmony, was the main challenge. T
- Project Duration
- Our first presentation of the idea to the client was in 18th of December 2018. Production started within a week. We finished and delivered the final film in 26th of May 2019.
- Operation Flow
- This is a CG Animation videos. Planned to be played on social media platformas such as Youtube, Vimeo, Facebook, Instagram and Vitra’s web site.
- Research
- Sales reports and benchmarks were examined to filter the most known designs of toilets. We came across the fact that VitrA is very well known product. Our client briefed us about the technology of this product. The animation was planned to be aired on social media such as VitrA’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionnaire to measure the effectiveness of the film.
- Inspiration
- The rimless WC pan Rimex prevents proliferation thanks to its innovative design. Rimex is easy to clean, and offers maximum hygiene. Rimex WC pans are available in various models suitable for all bathroom styles.
- Patents
- Copyrights belong to VitrA Eczacibasi, 2019