Platinum Movie, Video and Animation Design · 2023
2021 Kids Channel Ident Promo TVC Animation
- A' Design Award 2023 Platinum Winner in Movie, Video and Animation Design
- Awarded April 15, 2023
- CLIENT: 27 Design Co., Ltd.
- Estimated Number of Design Views: 1,686,856
- Verification code 3F37951A41 · Verify this award
About 2021 Kids Channel Ident Promo TVC Animation
Children's imagination is always wonderfully endless. Therefore, in terms of expression, designers also mix various rich creative media and cleverly connect each style and the intersection of imagination and reality with the playful voices of children. They deliberately let the toy plane originally made by children take off in the real environment as if it has come to life, breaking the boundaries between reality and imagination, symbolizing the spirit of children's channels that always makes the imagination come true.
Within the vibrant landscape of contemporary broadcast animation, this frame from 27 Design's TVC Animation demonstrates remarkable achievement in character design and emotional storytelling through visual economy. The work participates in an established tradition of children's media aesthetics that emphasizes approachability through exaggerated proportions, particularly the enlarged eyes that have become a universal signifier of innocence, curiosity, and emotional receptivity across global animation traditions. The technical execution reveals sophisticated understanding of three-dimensional rendering, evident in the convincing subsurface scattering that lends the skin surfaces a luminous, living quality, while the careful attention to specular highlights in the eyes creates the impression of genuine presence and engagement. The compositional decision to frame so tightly, eliminating all environmental context, serves both practical broadcast requirements and deeper thematic purposes, focusing viewer attention entirely on the intimate relationship between child and pencil as emblems of creative potential. The chromatic choices demonstrate refined sensibility, maintaining warmth throughout while allowing the cool graphite point to function as a subtle counterpoint that draws the eye upward along the pencil's length. The work suggests awareness of animation history while speaking in a distinctly contemporary visual language, balancing stylization with emotional authenticity in ways that honor the intelligence of young audiences. What relationship between tools and imagination does this moment of concentrated attention invite viewers to consider?
Press Kit
- Unique Properties
- We mixed plenty of creative materials to show this shot. Along with the joyful voice of children, we use transition into each style and the boundary of imaginary and reality. We let the toy airplane handmade by children takes off in the end, just like their imagination comes true in the real life, breaking through the boundary of imagination and reality, which symbolized the channel content always let your imagination come true.
- Dimensions & Packaging
- We made the characters in the channel transfer to different styles, as if children have different interpretations of things.
- Tags
- Animation, Cel, Motion Graphic, 3D Animation, kids channel, promo video
- Production Technology
- We made the characters in the cartoon show transfer to the styles that fit the children's imaginary world. Through the transition of different materials ,we can see the possibility from children’s sight.
Mixed plenty of creative materials and used transitions to link up the boundary of imaginary and reality, which make people feel that their imagination comes true. - Design Challenge
- We made the characters in the kid’s channel transfer to different styles, as if children have different interpretations of things. Children will find out that their imagination can run to plenty of possibilities by the animation.
- Project Duration
- The project started in May 2020 and finished in December 20220 in Taiwan
- Operation Flow
- Start from the characters who are accompanied with children for a long time in the kid’s channel, putting them into the fun imagination of their lives. Have an adventure in an imaginary world by following the sight of children.
- Research
- Children are always curious about many things and let the things become what they imagine during their growth period. So we use the concept as the frame of brainstorming. We hope to let children feel related to it, and can perform their curiosity and imagination bravely.
- Inspiration
- The imagination of children is wonderful and unlimited, and the source which could be helpful to the imagination, is always a novel and enjoyable thing that are accompanied with them during their growth period.We use the concept as the frame of brainstorming, and start from letting the imagine characters who is accompanied with children in a long term, putting each cartoon characters who is loved by children in the whole new season.
- Image Credits
- Production & Design: 27 Design Co., Ltd.
Music & Sound Production: WinSound Studio
Strings: Just Busy Music Studio
String Recording Studio: 112F Recording Studio
Voice Over Boy: Yi-Le Fu
Voice Recording Studio: Fullight Music Recording Studio
Voice Recording Engineer: Hsiao-Chin Lin
Score Mixer & Dubbing Mixer: Hsiao-Chin Lin
Colors of 2021 Kids Channel Ident Promo TVC Animation
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