United Cinemas Terrace Mall Matsudo Cinemacomplex by Kunihisa Akiyama

Bronze Interior Space and Exhibition Design · 2022

United Cinemas Terrace Mall Matsudo Cinemacomplex

by Kunihisa Akiyama

A' Design Award 2022 Bronze Winner in Interior Space and Exhibition Design
Awarded April 15, 2022
CLIENT: United Cinemas Co.,Ltd.
Estimated Number of Design Views: 18,519
Verification code AD187C5DAA · Verify this award

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About United Cinemas Terrace Mall Matsudo Cinemacomplex

This movie theater has 3 types of special movie format theaters, Imax, 4DX, and ScreenX, and 8 ordinary movie theaters. The Imax is one of the largest screen size in Japan. There have two interior idea that contrasts. One is installed many symbolistic blue liner LED lights that is hanged from ceiling along with the escalator. The other is mono-toned movie dialogue graphics. These two makes contrast of 2D or 3D, and colored or mono- tone. Also this method is Old but materials are new that any range of the age can accept them. Guests can also take photos by such a photogenic place.

Press Kit

Unique Properties: This movie theater has 3 types of special movie format theaters, Imax, 4DX, and ScreenX, and 8 ordinary movie theaters. The Imax is one of the largest screen size in Japan.
Dimensions & Packaging: 12screens, 6,293sqm, total capacity 1975 seats. One Imax theater, one 4dx theater, one ScreenX theater and 8 regular theater. Two back stage dressing room, projection room and back room for staffs. Imax technology from Canada.4dx and ScreenX technology from Korea, Construction company is SHIMIZU Corporation, a major general contractor in Japan.
Tags: Cinema, Cinema complex, Movie theater, Photo spot, Graphic art, Word art, LED line lighting, Imax, 4dx, ScreenX
Production Technology: Imax laser system, 4DX system, ScreenX system, Full Automation projection system, Digital signage system, BEMS Gem2, Theater management system
Design Challenge: Because of Tokyo Olympic, construction cost had got very high and we had to make cinema complex unique with very much lower cost. There have two idea.

One is at the escalator. We installed many symbolistic blue liner LED lights hanged from ceiling along with the escalator that guests have to use and that makes guests feel futuristic and exited. Blue is also used in lobby as characteristic color.

The other is graphics. The LED lights make 3D and symbolistic color. On the theatre floor, at the contrast, has impressive 2D graphics around and they are made by dialogue of movies with mono-tone.
Project Duration: This project started in 2016 and opening in 2019, located in Matsudo-city Chiba Japan, locates next to Tokyo. This movie theater opened with one of the largest shopping mall in the city which area used to a market.
Operation Flow: It has been six years the Matsudo city does not have movie theatres so that we have proposed the large, most advanced, and best facilities. We installed three latest movie formats so that many customers can enjoy movies with various way.
Research: The building has shopping tenants from basement floor to 3th floor, the Cinema is 3rd floor. The cinema is one of the anchor and symbol of this huge commercial complex. Because of the SNS, especially Instagram is in a trend among young people, this cinema takes some photo spot for it.
Inspiration: The United Cinemas Terrace Mall Matsudo is in the shopping mall Terrace Mall in Matsudo city, Chiba prefecture in Japan. There used to a fruit and vegetable market and many people visited here. The mall is concepted as the mall along the people lives here with fulfilling and brighter days. We interpreted that this shopping mall become the central institution and various people comes here as young people, family and aged people. Then what the cinema complex being such place should be is offer the various kind of entertainment that accepted by every kind of person.
Image Credits: Main Image,#1,#2,#3,#4:Photographer / Toshiyuki Yano,