Bronze Graphics, Illustration and Visual Communication Design · 2020
Tualcom Logo and Brand Identity
- A' Design Award 2020 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2020
- CLIENT: Tualcom
- Estimated Number of Design Views: 16,759
- Verification code 2116844A14 · Verify this award
About Tualcom Logo and Brand Identity
The logomark of Tualcom is inspired by the radiofrequency waves, which is related to the field that the company operates, and it simply connects the letters of Tual. Therefore, the logo not only emphasizes the company name but also refers to the operation fields of them. The branding is shaped around the idea of horizontal red stripes that are coupled with vertical blue ones to achieve a sense of continuity and communication. The resulting graphic language and the visual system instantly communicate with the broad audience compactly and efficiently.
Press Kit
- Unique Properties
- In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
- Dimensions & Packaging
- The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
- Tags
- Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
- Production Technology
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
- Design Challenge
- The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
- Project Duration
- The project started in October 2018 and finished in February 2019 in Ankara.
- Operation Flow
- A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
- Research
- Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
- Inspiration
- Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
- Image Credits
- All visual materials were designed and produced by Kenarköşe Creative.
Colors of Tualcom Logo and Brand Identity
Design Interview about Tualcom Logo and Brand Identity
The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies, which TUALCOM operates in. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
In this project, the main objective was to reflect the company values into a powerful logomark and branding. If you can refer the letters of the name of the company and the field at the same time, the logo functions well. In addition to that, simple and strong graphic language makes it a good design. Also, extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective.
When we got this job, we had a deadline of 2 to 3 weeks. Actually, as you see it affected us very well
We are commissioned but the client didn’t limit us or give ideas. But they were hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers and not being separated from opponents. In order to balance out the powerful change in the logo, we preserve the previous color combination and replaced it with a better-calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
We were commissioned by TUALCOM to design this logo and branding.
Tualcom operates in the fields of communication and RF Technologies in the Defense Industry. So the target customer is Defense Industry.
Our design is successful because what generates the logomark and the branding is its reference to the field the company operates in and the letters of the company’s name. It has a context that makes it unique and powerful.
Starting the project, extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field.
The main challenge of the re-branding is to convince the customer to a radical shift. Generally companies are hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. That was the biggest challenge.
As a team, we knew that it was a powerful rebranding. Also even if you tried hard, inspiration doesn’t always come in a way like this. So we didn’t want to miss this chance.
If it is a good design, no one sets against that:)