Platinum Vehicle, Mobility and Transportation Design · 2024
Surge S32 Mobility Solution
- A' Design Award 2024 Platinum Winner in Vehicle, Mobility and Transportation Design
- Awarded April 15, 2024
- CLIENT: Surge EV
- Estimated Number of Design Views: 1,402,466
- Verification code F22824F9E2 · Verify this award
About Surge S32 Mobility Solution
Surge S32 seamlessly transforms between a two wheeler and a three wheeler in 3 minutes. It's the world's pioneer Class changing vehicle, adaptable to any surface, be it mud, pebbles, sand, and more. Plus, it automatically customizes the user interface and controls based on the vehicle type with 3 buttons, empowering individual users to effortlessly switch between vehicles. Drawing inspiration from horses, Surge tackles core mobility challenges by offering multipurpose and modular vehicles.
Within the evolving landscape of sustainable urban mobility, this award-winning vehicle design represents a thoughtful synthesis of commercial utility requirements and progressive environmental consciousness. The Surge S32 Mobility Solution by Surge, Hero Motocorp emerges from a design tradition that recognizes the essential role of light commercial vehicles in contemporary logistics networks while acknowledging the imperative to reduce emissions in densely populated areas. The designers appear to have approached the challenge with careful attention to the specific operational contexts these vehicles serve, resulting in a configuration that balances cargo capacity with the nimble maneuverability required for congested streetscapes. The innovative articulating canopy system, captured here in its open position, suggests sophisticated consideration of user experience, transforming what might otherwise present ergonomic challenges in conventional three-wheeler ingress into an elegant choreographed sequence of access. Chromatic choices reinforce brand identity while maintaining visual sophistication appropriate to professional commercial applications, the silver-gray primary finish communicating reliability and modernity while burgundy accents provide memorable distinction without compromising the vehicle's serious purpose. Material selections evident in the design suggest thoughtful optimization between durability requirements, weight considerations affecting range and efficiency, and manufacturing feasibility for volume production. The horizontal ribbing pattern on the cargo bed simultaneously addresses structural demands and creates visual rhythm that breaks the potential monotony of large planar surfaces. This design invites consideration of how thoughtful industrial design can elevate utilitarian objects, transforming necessary tools of commerce into expressions of care for both operators and the communities through which they travel.
Press Kit
- Unique Properties
- 1. Product Brief - SURGE S32 is a unique mobility solution, It can transform between a Two-wheeler & a Three-wheeler in 3 minutes.
2. Uniqueness - Surge S32 is the world's First Class changing vehicle.
3. Features -
A) The conversion can be performed on any surface i.e. Mud, Pabbles, sand, etc.
B) The vehicle automatically customizes the User interface & controls as per the vehicle type (Two or Three-wheeler).
C) A single user can perform the conversion by operating 3 Buttons - Tags
- Surge EV, Surge S32, Surgeahead, Hero Surge
- Project Duration
- The project started in Sept. 2018 and the Vehicle was unveiled on 23rd Jan 2024, product videos received 250 Million views on social Media. The project was carried out in New Delhi India.
- Operation Flow
- The conversion between Three-wheeler & Two-Wheeler can be performed by 3 Buttons. The user is required to press the buttons sequentially to perform the next step.
Three Wheeler to Two Wheeler conversion
Step - 1 Press the Ichange switch
Step -2 Press Detach Switch
Step -3 Open the windscreen
Step - 4 Pull the Scooter Out
Step -5 Press Two-wheeler Retraction switch
Step -6 Pull Out Two Wheeler
Drive Away - Inspiration
- In ancient times, horses were the primary source of commute. People could customize their vehicles through the attachments like carts, barouches, wagons, etc. With the advent of Automobiles single-purpose & customised vehicles came into use.
Surge Takes inspiration from the past & uses technology from the future to Craft unique mobility solutions. The modularity of Surge S32 is a stepping stone to bring the multipurposeness back into mobility. - Patents
- More than 40 Global patents are filled across all the technological innovations of the Product.
Colors of Surge S32 Mobility Solution
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