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Jonghwi Lee's Ddml01 Urban Lsv presents itself against a pristine white studio environment as a masterfully resolved compact electric vehicle that commands attention through its sophisticated interpla
Jonghwi Lee's Ddml01 Urban Lsv presents a compact electric low-speed vehicle captured in three-quarter frontal view against a neutral gradient backdrop that transitions from pale gray to soft white, e
Jonghwi Lee's Ddml01 Urban Lsv presents a compact low-speed electric vehicle rendered in a three-quarter rear elevated view that reveals the sophisticated compositional architecture underlying contemp
Jonghwi Lee's Ddml01 Urban Lsv presents two low-speed electric vehicles positioned in dynamic three-quarter view against a rich cobalt blue backdrop traversed by diagonal luminous bands that create th
Jonghwi Lee's Ddml01 Urban Lsv presents a sophisticated product design visualization arranged across a dynamically illuminated cobalt-indigo gradient surface that establishes a theatrical stage for ex

Daedong Mobility

Gold Vehicle, Mobility and Transportation Design · 2026

Ddml01 Urban Lsv

by Jonghwi Lee and Junho Song

  • A' Design Award 2026 Gold Winner in Vehicle, Mobility and Transportation Design
  • Awarded April 15, 2026
  • CLIENT: Daedong Mobility
  • Estimated Number of Design Views: 71,559
  • Verification code 3D7AF99638 · Verify this award
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About Ddml01 Urban Lsv

This low speed vehicle has been designed to deliver accessible and efficient mobility in urban and community environments. Its form language reflects the refined aesthetics of modern electric vehicles, with sharp proportions, smooth surfaces, and streamlined Led lighting. A widened entry frame, lowered ground clearance, and adjustable seating improve comfort and ease of use for people of all ages. Built on a standardized platform with a scalable battery system, the design extends from compact to larger formats, enabling versatile applications from neighborhood mobility to resorts.

The Ddml01 Urban Lsv by Jonghwi Lee represents a compelling evolution within the expanding category of personal electric mobility, demonstrating how thoughtful design can elevate utilitarian transportation into an object of genuine aesthetic consideration and ergonomic refinement. This award-winning vehicle emerges from a design philosophy that refuses to accept the conventional compromises often associated with low-speed electric vehicles, instead proposing that compact urban mobility can embody the same design intelligence and material quality previously reserved for larger automotive platforms. The sophisticated surface language speaks to contemporary automotive design trends while establishing its own distinctive identity through the bold horizontal light signature, the confident stance, and the careful resolution of transitions between metallic body panels and protective trim elements. Technical accomplishment reveals itself in the precise execution of compound curves, the harmonious integration of functional elements like mirrors and grab handles, and the considered relationship between wheel scale and body proportions that grants the vehicle visual stability and purposeful presence. The open cabin architecture invites engagement while the substantial roof frame provides necessary protection and structural integrity, balancing accessibility with occupant confidence. Thematically, this design appears to engage questions of sustainable mobility, the democratization of quality design, and the potential for everyday objects to contribute positively to visual environments rather than merely occupying space. The material vocabulary of premium metallics combined with durable protective elements suggests vehicles intended for genuine use while deserving of genuine appreciation. Viewers might consider how this approach to small-scale mobility could reshape expectations for personal transportation as urban environments increasingly prioritize human-scaled movement over traditional automotive dominance.

Press Kit

Unique Properties
This design embodies the sleek and refined form language of modern electric vehicles. Clean surfaces, slim Led lighting, and sharp proportions create a dynamic yet elegant presence. The widened entry frame and lowered stance are seamlessly integrated into the sculptural flow, emphasizing accessibility without compromising style. Its unique value lies in merging functional inclusivity with a streamlined, future-oriented aesthetic.
Dimensions & Packaging
Width 1200mm x Length 2770mm x Height 1803 mm. / Wheelbase 1741mm, Ground Clearance: 250mm / The vehicle has been designed in accordance with sae j826 (H-Point determination), sae j1100 (interior dimension definitions), and sae j941 (driver eyellipse) standards.
Tags
LSV, Urban Mobility, Mobility Platform
Production Technology
This project applies a standardized battery and platform system across different vehicle sizes, significantly reducing development cost and shortening production time. Modular scalability ensures flexibility while maintaining quality, enabling rapid realization from concept to market.
Design Challenge
The hardest part was understanding the North American lifestyle and how people prefer to board and use low-speed vehicles for short, frequent trips. Defining the right entry design and usability features was not obvious. We conducted on-site visits and months of field research, observing communities and users directly. This process revealed insights that guided the accessible design and ensured cultural fit.
Project Duration
The project was carried out in Korea from April to September 2025, and it is currently in the mock-up stage. The team is preparing to participate in the PGA Show to be held in Orlando, Florida in 2026.
Operation Flow
The vehicle is designed for effortless daily use in communities and urban areas. Wide entry space and low ground clearance make getting in and out simple, while adjustable seats allow comfort for all ages. Easy steering and intuitive controls ensure smooth driving. Its standardized platform enhances efficiency, while the design focuses on safety, comfort, and inclusive mobility, making it more practical and enjoyable than conventional small vehicles.
Research
The research for this project was based on a user-centered design study combined with market analysis. The objective was to understand the rising demand for sustainable and versatile low-speed vehicles in North America, especially in urban neighborhoods and community environments, as well as in commercial sectors such as resorts, golf courses, and logistics.

The methodology combined field observations, competitor benchmarking, and ergonomic studies. We analyzed how people of different age groups enter, exit, and interact with vehicles, while also studying community traffic patterns and lifestyle trends.

For data collection and tools, we used anthropometric standards such as sae j826,jJ1100, and j941, along with CAS modeling, digital mock-ups, and physical prototypes. User trials were conducted with participants across a wide age range to evaluate accessibility, comfort, and usability.

The results showed that accessibility was one of the biggest barriers in existing low-speed vehicles. By widening the space between the A and B pillars and lowering the ground clearance, entry and exit became significantly easier. Adjustable seating was found to be critical in making the vehicle comfortable for diverse users, from teenagers to elderly passengers.

The insights gained highlighted that design for community mobility is not just about function, but also about inclusivity and user dignity. This research impacted the design by reinforcing the importance of human-centered ergonomics, while the use of a standardized battery and platform system provided scalability and efficiency.

In real-life terms, the research supports Daedong Mobility’s broader vision of creating mobility solutions that go beyond transportation. It provides business value by reducing development costs and production time through platform standardization, societal value by enabling safer and more inclusive community transport, and design value by setting a new benchmark for the next generation of compact mobility solutions.
Inspiration
The inspiration for this project lies in creating a mobility solution built on a standardized battery and platform system across vehicle sizes. This approach enables not only commercial applications but also easy and accessible use in urban and community settings. The scalable structure, from small to large formats, supports diverse needs such as resorts, golf courses, logistics, and neighborhood transport, ensuring efficiency and readiness for production.

Equally important, the form language of this vehicle was carefully developed to align with Daedong Mobility’s existing design identity while looking toward the future. Drawing from the gs100 motorcycle currently in production, the design integrates sharp proportions, dynamic surfaces, and a sense of agility, embodying the sleek aesthetics associated with electric vehicles. This continuity ensures a recognizable brand image, while projecting a futuristic vision of mobility that balances practicality with style.

At the same time, the design aspires to go beyond transportation, offering experiences that transform daily lifestyles. Inspiration was drawn from the pursuit of safe, efficient, and enjoyable mobility within complex traffic environments, while embracing the values of freedom, practicality, and sustainability found in the North American lifestyle.

As a company, Daedong Mobility develops products across multiple fields with the vision of creating vehicles that serve diverse purposes beyond mere transportation. This project reflects that philosophy, showing how next-generation compact mobility can become not just a vehicle, but a new cultural way of living.
Image Credits
Main Image #1: Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025.
Optional Image #2: Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025.
Optional Image #3: Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025.
Optional Image #4: Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025.
Optional Image #5: Digital Rendering Daedong Mobility Design Team, LSV Concept Rendering, 2025.
Patents
Patent Pending – Owned by Daedong Mobility Co., Ltd.
Trademark Registered – Daedong Mobility

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