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Warm cream and taupe tones establish a pervasive chromatic unity across CoCo Chan's Suhe Century Showroom, where the compositional architecture follows a bilateral symmetry softened by organic furnish
Luminous warmth pervades this carefully orchestrated residential interior captured in a single perspectival view that reveals the sophisticated interplay between contemporary minimalism and subtle mat
Warm honeyed luminosity suffuses this meticulously composed interior dining environment, where a circular table configuration anchored by dramatic tiered pendant lighting establishes the gravitational
CoCo Chan's Suhe Century Showroom establishes its compositional authority through a sophisticated interplay of axial symmetry and asymmetrical accent, wherein the central backlit display niche functio
Warm beige stone surfaces dominate this interior retail environment, establishing a composition governed by strong vertical and horizontal geometry where fluted pilaster panels create rhythmic repetit

Iw&bw

Bronze Interior Space and Exhibition Design · 2026

Suhe Century Showroom

by Coco Chan

  • A' Design Award 2026 Bronze Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2026
  • CLIENT: Iw&bw
  • Estimated Number of Design Views: 4,878
  • Verification code 34215A6591 · Verify this award
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About Suhe Century Showroom

Suhe Century is a showroom designed as a residential interior in China. The 498 square meter space is divided into a ceremonial entrance, social areas, family zones, and private retreats, linked by continuous circulation. Velvet, marble, metal, and gilded textures are combined with custom designed furniture. Integrated lighting supports each function and unifies the layout. The entrance presents textured wall art, a cloud patterned console, and marble elements. A modular sofa and a round table anchor the main gathering area. The design combines modern luxury with oriental elegance.

CoCo Chan's Suhe Century Showroom emerges from contemporary traditions of luxury interior environments where commercial display and residential intimacy converge, a spatial proposition that invites consideration of how designed environments negotiate the threshold between aspiration and accessibility. The project situates itself within a lineage of showroom typologies that evolved throughout the late twentieth and early twenty-first centuries, when retail spaces began adopting residential warmth and domestic scale to foster emotional connection rather than transactional efficiency, a shift that transformed commercial interiors into experiential narratives. The compositional achievement here resides in the rigorous bilateral symmetry that organizes the deep perspectival space, the designer establishing a central axis that draws the eye inexorably toward illuminated focal points at the corridor's terminus while maintaining balanced visual weight across left and right zones through careful furniture placement and architectural articulation. The chromatic sophistication demonstrates mastery of tonal subtlety, the palette restricted almost entirely to warm neutrals ranging from ivory through champagne, biscuit, taupe, to charcoal and espresso, this chromatic restraint allowing material textures and surface finishes to assert their presence through reflectivity, absorbency, and tactile variation rather than hue contrast. Particular passages of accomplishment include the coffered ceiling treatment where stepped recesses create architectural drama without overwhelming the human scale below, the metallic ribbed banding providing just enough decorative incident to reward upward glance while maintaining overall serenity. The integration of natural and artificial illumination achieves notable success, daylight filtering through sheer drapery to bathe the left zone in soft luminosity while recessed downlights and concealed cove sources ensure even visibility throughout deeper zones, the lighting strategy serving both functional and atmospheric ends by eliminating harsh shadows while creating gentle gradations that model surfaces and define spatial layers. The furniture selection and arrangement demonstrate sensitivity to circulation flow and visual permeability, the low-profile sectional and sculptural coffee table anchoring the foreground without blocking sightlines, their organic curves softening the architectural geometry's rectilinear precision. Thematically, the showroom explores the contemporary domestic ideal as a space of refined simplicity, material quality, and composed tranquility, suggesting that luxury resides not in ornamental excess but in proportional harmony, surface integrity, and spatial generosity. The design seems to meditate on thresholds and transitions, the interplay between public display and private retreat, transparency and enclosure, the organic and the geometric, permanence suggested by architectural mass and ephemerality evoked by fresh floral arrangements and soft textiles. One might observe how the space frames objects and furnishings almost museologically, the illuminated niches and symmetrical display suggesting that everyday domestic elements become worthy of contemplation when presented with intentional choreography and visual breathing room, inviting viewers to consider how spatial design shapes not merely functional accommodation but aspirational imagination and the construction of desired self through environmental curation.

Press Kit

Unique Properties
The Suhe Century project combines modern luxury with Oriental elegance, creating a living space that balances ceremony with comfort. The design incorporates a unique mix of materials, such as velvet, marble, and metal, to craft a multi dimensional experience. The space focuses on creating an emotionally charged environment where art, nature, and design converge. The integration of functional zones with aesthetic appeal is what sets this project apart.
Dimensions & Packaging
The project spans 498 square meters, with key features including a modular sofa system, custom designed furniture, and an integrated lighting solution that enhances the visual and emotional atmosphere. The space is divided into distinct areas: a ceremonial entrance, social hubs, family zones, and private retreats, each designed with specific dimensions and layouts that cater to both functionality and aesthetic elegance.
Tags
Modern Luxury, Oriental Elegance, Multi Dimensional Design, Premium Materials, Velvet, Marble, Custom Furniture, Family Friendly, Art and Nature, Immersive Living Space
Production Technology
The project utilizes premium materials such as Italian Visionnaire furniture, gilded textures, velvet, marble, and metals. The design is realized through a combination of custom designed furniture and artisanal materials, ensuring that every detail contributes to the overall aesthetic and functionality. Advanced techniques in lighting design and spatial arrangement were employed to achieve a balance between luxury and warmth.
Design Challenge
The greatest challenge in this project was integrating high end modern luxury with the emotional warmth and cultural elements of oriental design. Balancing these contrasting aesthetics while maintaining functionality posed a significant creative hurdle. Additionally, sourcing and customizing premium materials that would complement both the historical and contemporary design elements required careful planning and consideration, ensuring that each piece enhanced the overall atmosphere of the space.
Project Duration
The project started in August 2025 and finished in December 2025 in China.
Operation Flow
The space functions as a seamless flow from one area to another, integrating formal and informal zones. Each area such as the living, dining, and family spaces invites natural interaction while maintaining a sense of privacy and elegance. The arrangement of furniture and materials ensures both comfort and functionality, encouraging engagement while preserving the atmosphere of luxury and art. The interaction between nature and design fosters an enriching and emotional connection for residents.
Research
The design research focused on how modern luxury can be integrated with traditional Oriental aesthetics to create a living space that balances form, function, and emotion. The research included studying historical and contemporary design influences in shanghai and other global metropolitan areas. Insights gained from the research emphasize the importance of blending artistic expression with functional needs to craft a holistic living experience.
Inspiration
The project draws inspiration from the surrounding waterfront and urban vitality of suhe bay. By blending modern luxury with oriental aesthetics, the design emphasizes the harmonious coexistence of art, nature, and everyday life. The aim was to create a space that feels both timeless and contemporary, offering a refined living experience that celebrates beauty and functionality. The design embraces both historical and modern influences to reflect the dynamic spirit of the area.
Image Credits
Image #1: Photographer Ming Chen, Suhe Century, 2025.
Image #2: Photographer Ming Chen, Suhe Century, 2025.
Image #3: Photographer Ming Chen, Suhe Century, 2025.
Image #4: Photographer Ming Chen, Suhe Century, 2025.
Image #5: Photographer Ming Chen, Suhe Century, 2025.

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