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Undulating parallel striations in alternating violet-magenta and deep obsidian cascade across the ceiling plane and sweep downward along the walls of Zeajoy Cultural Communication Co., Ltd's Star Mans
Zeajoy Cultural Communication Co., Ltd's Sales Office presents a dramatically orchestrated interior environment where saturated chromatic intensity meets architectural theatricality through a carefull
Zeajoy Cultural Communication Co., Ltd's Star Mansion Sales Office presents a theatrical diptych of contrasting spatial experiences united by architectural drama and chromatic audacity, wherein the le
Zeajoy Cultural Communication Co., Ltd's Star Mansion Sales Office establishes an immersive spatial environment dominated by a saturated chromatic palette spanning ultramarine blue to violet that perm
Zeajoy Cultural Communication Co., Ltd's Sales Office presents an expansive interior environment where chromatic intensity and spatial grandeur converge to create a theatrical yet sophisticated recept

Matrix Design

Gold Interior Space and Exhibition Design · 2021

Star Mansion Sales Office

by Matrix Design

  • A' Design Award 2021 Gold Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2021
  • CLIENT: Matrix Design
  • Estimated Number of Design Views: 33,050
  • Verification code 2BB2C26134 · Verify this award
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About Star Mansion Sales Office

Star Mansion is a sales center interior located in Zhuhai, Guangdong, China. The project covers 600 square meters. The design uses repeated lines and volumes to guide the visual focus through the space. Black and white stripes build the reception area of the lobby in a repeating pattern. Bold colors are used in the sand table area and the negotiation area. Materials include blue gray lacquering board, orange lacquering board, artificial stone, colored gradient glass and steel mirror. The ceiling is formed by many small mirror plates combined with light emitting diodes.

Zeajoy Cultural Communication Co., Ltd's Star Mansion Sales Office presents a remarkable achievement in experiential commercial architecture wherein the design team has conceived an immersive spatial environment that transcends conventional retail expectations to create what might be understood as a threshold experience between terrestrial commerce and cosmic aspiration. The undulating striped treatment enveloping ceiling and walls appears to draw upon Op Art traditions pioneered by figures such as Bridget Riley and Victor Vasarely, translating two-dimensional perceptual phenomena into three-dimensional architectural application with considerable sophistication. This rhythmic patterning generates a sense of kinetic energy despite the static nature of the built environment, suggesting movement, flow, and transformation that metaphorically aligns with the transitional nature of a sales office where visitors contemplate future domestic possibilities. The chromatic program demonstrates thoughtful calibration, with the violet-magenta luminescence creating an otherworldly ambiance that elevates the experience beyond quotidian commercial transaction while the warm bronze reception element and brass lighting fixture provide necessary grounding in material luxury and human warmth. The integration of celestial imagery through the media display reinforces thematic coherence, establishing a visual narrative wherein the act of property acquisition becomes symbolically linked to reaching for stars and cosmic aspiration. Technical execution reveals meticulous attention to detail in the precise spacing of illuminated bands, the seamless transitions through curved geometries, and the sophisticated material palette balancing reflective metals, luminous surfaces, and grounded stone. The composition invites contemplation regarding how commercial spaces might function as transformative environments that elevate everyday transactions into memorable experiential moments, perhaps prompting visitors to consider how architecture shapes aspiration and how spatial design might manifest dreams of elevated living.

Press Kit

Unique Properties
Zhuhai Star Mansion Sales Center project is located in Zhuhai, Guangdong. It's close to the old city of Xiangzhou, and just in the opposite side of Macau with a river between. The design uses a spatial visual focus-guided approach to present lines and volumes in space with varying degrees of repetition and superposition, and to play with different colors, making people to immerse in and experience a color time tunnel that seems to be holographic.
Dimensions & Packaging
The project covers a total of 600 square meters.
Tags
Interior, Commercial, Sales Center, Modern, Fashion, Art, Vitality, Light, Star Mansion
Production Technology
The main materials in this project are blue gray lacquering board, orange lacquering board, artificial stone, colored gradient glass, steel mirror, hard package, snowflake white flat brick, assorted-color floor tile, aluminum strip, dark gray stainless steel.
Design Challenge
The "Surface of the Planet" in the sand panel was inspired by the Living sculpture created by Berlin's White viod Christopher Bauder and Philips. The space ceiling is composed of a large number of small mirror flat plates, combined with the immersive light technology made by the light-emitting diodes, and released through the combination of sound and electricity to shape the starry brilliant interstellar space.
Project Duration
The project started in March 2019 in Zhuhai and finished in February 2020 in Zhuhai.
Operation Flow
The restrained black-and-white stripes are progressively built into the reception space of the lobby in a repeating pattern. The concept of "black hole" is used to strengthen the level sense of "time and space" with which to attract and focus viewer's visual landing point.
Research
The design intention is to create a dream-like picture, using bold and eye-catching colors, surreal scenes to give the post-90s, young people a journey of time and space totally against tradition. Crossing reality and ideals, precipitating the vitality of young people, the design reconstructs spaces, plays with colors, and tries to explore the extreme possibility of young people's thinking space within the fast-changing world in a way that people interact with space.
Inspiration
The design pays close attention to the tone of customer group of Star Mansion, and explores a colorful space related to "time and space" and "vitality". The designer uses extreme materials, shapes and contrasts to reinforce spatial texture contrast, and uses extremely tensioned colors to collide and split, creatively expressing a heterogeneous space-time that belongs to young people.
Image Credits
Image #1: Photographer Shixiang Wanhe, Star Mansion, 2020.
Image #2: Photographer Shixiang Wanhe, Star Mansion, 2020.
Image #3: Photographer Shixiang Wanhe, Star Mansion, 2020.
Image #4: Photographer Shixiang Wanhe, Star Mansion, 2020.
Image #5: Photographer Shixiang Wanhe, Star Mansion, 2020.
Patents
Copyrights belong to Shixiang Wanhe, 2020.

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