Silver Interface, Interaction and User Experience Design · 2023
Spectator Assistant Video Application
- A' Design Award 2023 Silver Winner in Interface, Interaction and User Experience Design
- Awarded April 15, 2023
- CLIENT: Baidu Online Network Technology (Beijing) Co., Ltd
- Estimated Number of Design Views: 54,737
- Verification code 62E788E52C · Verify this award
About Spectator Assistant Video Application
Spectator Assistant is a video application designed for watching sporting events. The application identifies and analyzes information such as player positions, personal details, highlight moments and technical terms, then presents the results visually to reduce confusion. An animated digital human supports the viewing experience. Color vision assistance improves color recognition for color blind users, and intelligent subtitles support hearing impaired audiences. Selected players or actions can be used to edit short video clips quickly.
The Spectator Assistant Video Application by Baidu AI Cloud represents a compelling convergence of artificial intelligence technology and sports media consumption, emerging from the contemporary digital design tradition that prioritizes immersive user experiences through sophisticated data visualization and personalized guidance systems, the work demonstrates exceptional compositional intelligence in its presentation format, arranging multiple device contexts within a unified visual field that communicates the application's cross-platform versatility while maintaining clear hierarchical relationships between primary and secondary interface states, the chromatic strategy proves particularly accomplished, establishing a cohesive visual language through the consistent deployment of teal and cyan accent colors against deep neutral backgrounds, a palette that simultaneously evokes technological precision and the cool luminosity of stadium lighting, the technical execution reveals careful attention to the integration of disparate visual elements including photographic sports content, rendered three-dimensional avatar figures, and abstract data visualization components, each maintaining distinct material qualities while participating in a harmonious whole, thematically the work engages with fundamental questions of spectatorship in the digital age, exploring how artificial intelligence might enhance rather than replace the human experience of athletic appreciation by providing contextual information, historical perspective, and real-time analytical insights, the avatar figure serves as an intriguing iconographic element, her youthful appearance and friendly demeanor suggesting accessibility and approachability while her athletic attire establishes thematic resonance with the sports content she assists viewers in understanding, the data visualization elements speak to an appreciation of athletic performance as a rich field of quantifiable excellence, transforming ephemeral moments of physical achievement into legible patterns available for contemplation and analysis, one might consider how this work positions the contemporary sports viewer as an engaged participant in a rich information ecosystem rather than a passive consumer of entertainment
Press Kit
- Unique Properties
- Spectator Assistant is a product used for watching sporting events. It can identify and analyze information related to the games, such as real-time positions, personal information, highlight moments, technical terms, then visually present them to reduce users' confusion. The lively AI digital human can improve users' emotional experience. Spectator Assistant can improve color recognition for color blind people. And through Intelligent Subtitles, the hearing-impaired audience can enjoy the game equally. It can also help users quickly generate video clips.
- Dimensions & Packaging
- Mobile phones, computers, TVs and other multi-terminal devices are supported at the same time.
- Tags
- sports, events, information visualization, barrier-free, video
- Production Technology
- The product uses Knowledge-based Video Semantic Understanding technologies, such as Voice Recognition, Face Recognition, and Body Recognition, to parse and merge multi-modal content such as voice, vision, or text, so as to realize intelligent retrieval and analysis of event information. The use of Video Color Vision Assistance technology can ensure the contrast of video screen colors for color impaired users. Intelligent Video Content Production technologies, such as Video Stripping and Intelligent Editing are used to aggregate video scenes and present wonderful event moments.
- Design Challenge
- The challenge is how to present events to users in a visual way. And for that we have explored different ways of perception and triggering of information recognition results, and have used emotional expression such as the digital human and dynamic effect in different scenarios. In addition, we have combined the AI technology of Video Content Analysis, Color Vision Correction and Intelligent Content Production to make the game process more intuitive.
- Project Duration
- The project started in April 2022 in China and and is continuing.
- Operation Flow
- When identifiable information appears, the AI Automatic Recognition function guides users to identify players or objects through dynamic effects and vibrations, then the interface displays relevant results. The process will not interfere with the user to watch the video. And set the Track Tracking function to select the players to follow, and you can see the position of the players in real time. In addition, Color Vision Assistance and Intelligent Subtitles can help color impaired and hearing impaired users get clearer watching effects. And you can select the designated player or action tags, quickly edit the video material by the Smart Clip.
- Research
- Through questionnaire survey and user interview, we have had an in-depth understanding of the needs and pain points of the spectators. The survey have found that the general audiences lack of understanding of the events, professional audiences can't clearly find or see their favorite players in the competition, and they are eager to share after the competition. At the same time, we have found color blind and hearing impaired users cannot effectively access information while watching the events. In addition, we have also studied the problems that can be solved by the existing Video Technology and AI ability.
- Inspiration
- As people pay more and more attention to sports events, audiences want to enhance their viewing experience and get more professional information. The audiences lack knowledge of the events, so we hope to provide the popularization of relevant knowledge. And they can't see their favorite players clearly during the game, so we hope to provide path tracking and point-by-point reviews. Color blind and hearing impaired users cannot effectively access information, so we hope to provide color vision correction and subtitles.
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd, 2022
- Patents
- patented.CN202230477563.5. Baidu Online Network Technology (Beijing) Co., Ltd, 2022