Bronze Graphics, Illustration and Visual Communication Design · 2023
Sparrow Branding Corporate Identity
- A' Design Award 2023 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2023
- CLIENT: Hiroshi Kurisaki Design
- Estimated Number of Design Views: 10,642
- Verification code 919F58E8D7 · Verify this award
About Sparrow Branding Corporate Identity
Sparrow Branding is a corporate identity created for a Tokyo-based advertising production company founded in 2020. The identity covers the logo, the main visuals and the stationery. A sparrow, the origin of the company name, is shown with a pine tree as the symbol tree. The concept comes from a story in which a pine tree protects a sparrow from all harm. Real pine branches, arranged by a flower arrangement artist, and a realistic sparrow model were photographed instead of using computer graphics. The visual tone is strong and serious rather than cute.
Press Kit
- Unique Properties
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- Dimensions & Packaging
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- Tags
- Branding, Logo, Japan, Typography, Blue
- Production Technology
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- Design Challenge
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- Project Duration
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- Operation Flow
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- Research
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- Inspiration
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- Image Credits
- Photo By Bird And Insect Ltd.