Bronze Graphics, Illustration and Visual Communication Design · 2020
Sincha-Man Corporate Identity
- A' Design Award 2020 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2020
- CLIENT: Sinchaman
- Estimated Number of Design Views: 11,721
- Verification code 8942E252FA · Verify this award
About Sincha-Man Corporate Identity
Sincha-Man is a corporate identity program created for a small car lease and rental service. The identity is built around a hero character, because heroes are widely recognized by their symbols. Illustrations, icons, symbols and typography drawn in cool blue lines express honesty, trust and speed. A motif suggesting a hero halo supports the theme. The same elements are applied consistently across online and offline media. The identity aims to give the new brand strong recognition and a favorable impression in a crowded market.
Press Kit
- Unique Properties
- Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
- Dimensions & Packaging
- Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
- Tags
- Sinchaman, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
- Design Challenge
- The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them. - Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
- Research
- We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression. - Inspiration
- Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.