Silver Packaging Design · 2024
Shede Spirit Oriental Wisdom Packaging
by Songbai Wang, Yao Wu and Xuan’ang Pu
- A' Design Award 2024 Silver Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Shede Spirits Co., Ltd
- Estimated Number of Design Views: 43,534
- Verification code 871A251CD7 · Verify this award
About Shede Spirit Oriental Wisdom Packaging
Shede Spirit Oriental Wisdom is a gift box created for a Chinese spirits product. The design links the brand with Weiqi, the board game also known as Go. The spirits bottles are shaped like black and white Weiqi stones, and the rounded forms are comfortable to hold. Opening the box reveals a classic Weiqi game shown in graphic form. Weiqi stone bowls and a Weiqi board are included, so the game can be played while the spirits are enjoyed. The box is made of kraft paper corrugated board to limit material waste.
Drawing upon traditions of ceremonial vessel presentation that span millennia of refined cultural practice, this packaging design achieves a remarkable synthesis of contemporary minimalist sensibility with deeply rooted aesthetic philosophies emphasizing balance, harmony, and meaningful material expression. The work demonstrates exceptional compositional intelligence through its arrangement of four dome-shaped vessels within a precisely engineered presentation box, where the alternating rhythm of black and white forms creates visual dialogue that transcends mere decorative pattern to embody philosophical principles of complementary opposition. The technical execution reveals masterful attention to surface quality, with the obsidian vessels achieving a mirror-like lacquered depth that recalls traditional craft techniques, while the white vessels present a softer, more absorbent luminosity suggesting fine porcelain traditions. The golden medallions crowning each vessel function both as functional closures and as precious focal points that elevate the entire ensemble into the realm of treasured objects worthy of ceremonial regard. The matte black exterior of the presentation box serves as a neutral ground that heightens the preciousness of its contents, while the hinged lid mechanism suggests ritualized revelation, transforming the act of opening into a contemplative experience. The chromatic restraint throughout demonstrates sophisticated understanding of how limitation intensifies impact, with the restricted palette of black, white, gray, and gold achieving a visual potency that more complex color schemes might dilute. The work invites consideration of how packaging design can transcend mere protective function to become an integral part of the product experience, transforming consumption into ceremony and purchase into possession of meaningful cultural objects. One might contemplate how this design bridges temporal distances, honoring ancestral aesthetic values while speaking fluently in contemporary visual language.
Press Kit
- Unique Properties
- The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
- Dimensions & Packaging
- 312mm*312mm*142mm
- Tags
- Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
- Production Technology
- The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
- Design Challenge
- To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
- Project Duration
- The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
- Operation Flow
- When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
- Research
- Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
- Inspiration
- Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Colors of Shede Spirit Oriental Wisdom Packaging
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