Silver Interior Space and Exhibition Design · 2020
Sense of Forest Perfumery Supermarket
- A' Design Award 2020 Silver Winner in Interior Space and Exhibition Design
- Awarded April 15, 2020
- CLIENT: Gold Apple
- Estimated Number of Design Views: 34,892
- Verification code DF5B6884B6 · Verify this award
About Sense of Forest Perfumery Supermarket
The image of a translucent winter forest became the inspiration of this project. The abundance of textures of natural wood and granite immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment is softened by the colors of red and green oxidized copper. The store is a place of attraction and communication for more than 2000 people daily.
Press Kit
- Unique Properties
- The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
- Dimensions & Packaging
- The total area is 1238 sq.m.
- Tags
- interior design, retail space, metal, stone, wood, nature
- Production Technology
- Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
- Design Challenge
- The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
- Project Duration
- The store is located in the business center of Moscow. The project was completed in 2018.
- Operation Flow
- The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
- Research
- The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
- Inspiration
- The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
- Image Credits
- All images: photographer Mick Pomortsev, 2019.
Colors of Sense of Forest Perfumery Supermarket
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Retail Interior Design Services
We transform retail spaces into destinations that captivate customers and elevate brands. With decades of experience designing luxury retail environments, we create nature-inspired interiors that merge sophisticated materials with emotional storytelling to drive customer engagement.
G0E3 ShopDesign Interview about Sense of Forest Perfumery Supermarket
The project was based on the image of a translucent winter forest. The lattices of the ceiling which are offset relative to each other create a structure like the crowns of larch covering the sky.
I needed to create a feeling in the viewer, but not draw a direct analogy.
It took seven months to create the concept and build it.
The search for a new expressive image.
Since this is a perfume supermarket project, the target audience is girls and women, who make up 85% of the customers.
Today it is the only project in the Gold Apple perfume supermarket chain that, thanks to the original concept, has gained such abundance of natural textures.
The name of the project fully reveals the essence of the concept. The “Sense of Forest” creates many subtle connotations in the viewer that immerse him in the stream of plastic and visual impressions of the signs of nature
The project involved specialists in wood and steel processing.
Every new design of the shop’s interior faces a huge number of technical problems. Each of which needs a solution that doesn’t ruin your design. In this project, the suspended ceiling was complicated and made of a square aluminum tube covered with natural ash veneer. Thanks to this design, all low-current networks were carried out in it.
In April 2016, I had already won two awards in the A'design Award & Competition: gold for architecture and silver for interior design. It was a project of the private residence «Barn by a river». This year I found the current projects also worthy of participation in the competition.
Each new work enriches with new techniques, experience and interactions. Sometimes you make a few samples and you reject all of them, and then you use one of them in another work. In the Sense of Forest project, for the first time, I made a suspended ceiling of such complexity and gained new experience.